The Skift Journey Well being Index for January 2025 reveals that the journey business’s efficiency rose barely, with the index at 102, indicating a 2% enhance from a 12 months earlier. 2024 was a landmark 12 months for journey, throughout which the business set new post-pandemic benchmarks.
We anticipate this pattern to proceed, with average progress in general journey efficiency all through 2025.
The Asia-Pacific area stands out, main the index with a 6% rise in journey efficiency in January 2025. The area has constantly led the Journey Well being Index since final 12 months, a pattern corroborated by our information accomplice, Amadeus.
It not too long ago printed its Journey Traits 2025 report, which highlights ‘Asia Uplift’ as a high pattern for this 12 months. In 2025, Asia is poised to re-establish itself as a premier journey vacation spot, the report says.
Skift Journey Well being Index Rating by Area
| Area | Jan-25 |
|---|---|
| Asia-Pacific | 106 |
| Europe | 100 |
| Latin America | 104 |
| Center East and Africa | 95 |
| North America | 101 |
The important thing statistics driving this pattern are as follows:
- Over the following 15 years, the Asia-Pacific area shall be answerable for 50% of worldwide air passenger progress.
- The worldwide share of leisure journey spending by individuals within the area is predicted to go from 29% in 2023 to 35% in 2025.
- Thailand is anticipating 40 million worldwide guests in 2025, up from 36 million in 2024.
Sturdy home and intraregional journey are driving progress. Strategic tourism campaigns, rising client demand, and relaxed visa insurance policies are additionally contributing.
General, the Skift Journey Well being Index signifies that the worldwide journey business is poised for average progress. The Asia-Pacific area will seemingly proceed its dominance, and with different markets additionally displaying slight year-on-year progress, 2025 is predicted to be a 12 months of regular progress.
Learn the Skift Journey Well being Index: January 2025 Highlights for a rustic and sector stage evaluation.
The Skift Journey Well being Index is a real-time measure of the efficiency of the journey business at giant, and the core verticals inside it, which supplies the journey business with a strong software for strategic planning. We now have been monitoring journey for 22 of the most important international economies since 2020, with constant month-to-month information inputs throughout 88 indicators which can be aggregated to cowl classes resembling aviation, inns, short-term leases, and automobile leases.
Learn The January 2025 Highlights for extra insights and the Journey Well being Index dashboard to visualise the info.
