Seattle is prepared for the world stage. As the town preps to host worldwide giants for the 2025 FIFA Membership World Cup, Seattle Sounders FC has partnered with streetwear model HOMETEAM to launch “Metropolis in Movement,” a cultural marketing campaign and restricted version capsule that places the soul of the Emerald Metropolis entrance and heart.
Based by Nike and Jordan Model veteran Ben Kirschner, HOMETEAM brings a hyper-local ethos to the venture. Along with the Sounders, the model has created a four-piece capsule that includes a hoodie crafted from repurposed Sounders FC anniversary kits, graphic tee, cap, and customized anniversary jersey—every bit mixing streetwear sensibility with membership heritage.
The accompanying marketing campaign goes past merch, spotlighting Sounders FC gamers alongside membership legends, Emerald Metropolis Supporters, and long-time season ticket holders; of us who’ve been holding it down since day one. Becoming a member of them are iconic Seattle figures like Ken Griffey Jr., Jamal Crawford, Detlef Schrempf, and Ben Gibbard of Demise Cab for Cutie, all standing in assist of their metropolis.
Fueling the power is Seattle’s breakout artist Yonny, whose observe “Metropolis In Movement” serves because the official soundtrack. With over 2 million streams, the observe captures the grit and delight of the 206. Yonny will deliver the anthem to life throughout Soccer & Sounds, a free live performance at Occidental Park on June fifteenth, simply forward of the Sounders’s Membership World Cup opener towards Botafogo at Lumen Area.
“This venture is about greater than merch—it’s about telling a narrative solely Seattle natives might inform,” says Ben Kirschner. “This is a crucial world second, however we additionally needed to maintain it near house. I’m proud to deliver HOMETEAM along with the Sounders to pay tribute to the town that raised me, to have a good time our folks, and naturally, to assist our Sounders squad.”
To have a good time the launch, the Seattle Sounders raised their flag atop the long-lasting House Needle in a ceremony attended by Ken Griffey Jr., Yonny, and Sounders legends Brad Evans and Steve Zakuani, marking the official kickoff to an thrilling FIFA Membership World Cup forward.
The “Metropolis in Movement” capsule formally drops on June 15 at 11am PT, each on-line and in particular person at HOMETEAM Gallery in Seattle’s historic Pioneer Sq.. Try the marketing campaign and images from the flag elevating beneath.
HOMETEAM x Seattle Sounders FC “Metropolis in Movement” Assortment
Launch Date: June 15, 2025
Flag Elevating:
