Reebok and world recording artist Anuel AA proceed their partnership with “Sport Love,” the newest drop of their collaborative collection that explores identification, legacy, and evolution by way of daring design.
“Sport Love” channels Anuel’s journey from rising up in Carolina, Puerto Rico, to constructing a world model as a musician, athlete, and inventive power. Every bit within the capsule is an extension of that arc. This isn’t simply clothes, it’s an announcement about survival, evolution, and staying grounded in your roots, regardless of how far you rise.
After taking up iconic silhouettes such because the Traditional Leather-based and Pump Omni Zone II, Anuel now delivers a BB 4000 II Mid, ERS World, and attire providing impressed by moto tradition and the uncooked power of avenue life.
The BB 4000 II Mid nods to his reference to basketball and streetwear; two worlds that formed his childhood. With references to like misplaced, pleasure reclaimed, and residential by no means forgotten, this silhouette turns into a car for private narrative. Anuel’s signature touches embody “Pedazo de mi corazón” stamped throughout the heel and a hidden Puerto Rican flag on the internal tongue.
In the meantime, the ERS World attracts from the lineage of Reebok’s working class, up to date to talk to Anuel’s fixed motion: between international locations, cultures, and inventive lanes. It’s obtainable in children’ sizes as effectively, emphasizing his need to encourage the following era.
The attire is equally significant. The Graphic Hoodie and Motto Lengthy-Sleeve layer Anuel’s artistic code, chrome, chain-link motifs, and high-contrast accents. Not only for aesthetics, however to mirror each the armor and vulnerability he’s worn all through his profession. The gathering embraces his twin identification: a celebrity pushed by legacy and a Puerto Rican son who nonetheless performs for his folks.
“Reebok gave me the house to create one thing actual,” says Anuel AA. “This assortment displays every little thing I’ve lived: the battle, the combat, the dream of turning into legendary. It’s about staying true to who you might be and exhibiting the following era that their story issues, too.”
The Anuel AA x Reebok “Sport Love” capsule drops June twentieth on Reebok.com (10am ET) and at choose world retailers. Take a look at the gathering under.
Anuel AA x Reebok BB 4000 II Mid
Coloration: Black/White-Chrome
Type Code: 100239410
Launch Date: June 20, 2025
Worth: $100 USD
Coloration: Black/White-Chrome
Type Code: 100229711
Launch Date: June 20, 2025
Worth: $120 USD
Anuel AA x Reebok “Sport Love” Assortment
Launch Date: June 20, 2025
