The most recent Dior capsule from Lewis Hamilton explores themes of Afrofuturism. WWD was first to report on the brand new launch. The partnership between the French luxurious home and the F1 champion was introduced final summer time, with the primary marketing campaign debuting in October 2024.
Following his journey to Morocco, Senegal, Mozambique, Benin and Madagascar final summer time, Hamilton was impressed by the sights and tradition throughout Africa. In an announcement shared with WWD he mentioned, “I heard so many unimaginable tales that impressed me to think about the way forward for Black tradition. The best way we inform tales by way of artwork, science and philosophy is de facto particular. Seeing these concepts delivered to life by way of shade and motion impressed me.” The “afrofuturism” theme hyperlinks to science fiction and manifestations of the afrofuturist aesthetic in popular culture over the previous decade.
Dior shared an announcement on Hamilton’s newest capsule, sharing that the gathering is “reflecting as soon as extra another aspect to his sporting life and revealing one thing extra private.” The model added, “This capsule celebrates efficiency, excellence and innovation, whereas demonstrating virtuoso accomplishments when it comes to sustainability. Hamilton has engaged in a dialogue with the Dior ateliers to summon a novel assortment by placing the suitable steadiness between the facility and vitality of motorsports and the distinctive finesse of French and worldwide savoir-faire.”
The gathering encompasses a placing leopard-print tweed used for relaxed shorts, shirt, hooded jacket and a bouson. The print exemplifies “the place afrofuturism and Dior historicism finally meet,” in line with the model.” Hamilton’s eclectic styling sees roomy tailoring juxtaposed with workwear boots and a bucket hat. Hamilton, who’s the following Met Gala co-chair sees trend as “self-expression and embracing all of the totally different elements of your self. Being genuine to your model and speaking your self by way of clothes is such a strong feeling,” he mentioned. “That’s what this assortment embraces — an exploration of identification, versatility and expression.”
Check out the capsule assortment above. The gathering releases in shops on July 3.
