New Steadiness has opened the doorways to its newly reworked Oxford Road flagship, marking a significant milestone within the model’s next-generation retail idea rollout.
The three-storey retailer displays a shift in the direction of experience-led retail, specializing in group, creativity and storytelling reasonably than conventional product shows.
The up to date format options devoted zones for soccer, tennis, skateboarding and the model’s ‘Made in UK’ line – a primary for any New Steadiness retailer. It additionally consists of versatile areas for occasions, collaborations and seasonal activations, aimed toward conserving the shop related to London’s fast-moving cultural and sporting calendar.
Marco Alves, Common Supervisor Retail EMEA, mentioned: “The reopening of our Oxford Road flagship marks an thrilling new chapter for New Steadiness within the UK.
“This area represents the evolution of our retail imaginative and prescient – designed to encourage, join, and serve a broad group, from devoted athletes to these obsessed with model and tradition.”
To coincide with the relaunch, New Steadiness is celebrating its renewed presence within the metropolis with a sequence of marathon-themed activations. From 23 to 27 April, the Oxford Road hub will supply cheer-sign stations, group runs and a devoted race station.
Publish-marathon, the celebrations proceed. From 28 to 30 April, runners can return to the shop for medal engraving, package customisation and restoration companies together with hydration, therapeutic massage instruments and expert-led wellness recommendation.
