Foot Locker has unveiled its largest UK flagship retailer thus far on the Bullring procuring centre in Birmingham, introducing its new ‘Re-imagined’ retailer idea with a “subsequent degree retail expertise” for sneakerheads.
Spanning 13,821 sq ft, the shop options three new everlasting areas to create an immersive sneaker expertise, together with a brand new Sneaker Hub which presents a variety of customisation and cleansing providers “for buyers to degree up their sneaker sport”.
There may be additionally a devoted tunnel space showcasing Foot Locker exclusives and drops, in addition to a “state-of-the-art” try-on space.
In celebration of the opening, this weekend (5-6 July) there might be a New Stability DJ sales space and Asics tote luggage accessible with each buy. There may even be an unique Nike takeover of the shop on 9-10 July.
Neil Carter, Foot Locker VP GEO: UK & Eire, stated: “Birmingham has all the time been a metropolis steeped in tradition, vitality and magnificence and so rolling out our new retail idea for the primary time within the UK was a pure subsequent step.
“Our earlier Birmingham retailer opened 22 years in the past, so we’re extraordinarily proud to be constructing on this legacy and to be creating new alternatives for the town, group and our Stripers (workers).
“The brand new flagship retailer isn’t nearly retail, it’s a hub for any and all passionate sneakerheads, providing unique merchandise, immersive experiences, and an area the place tradition and group come collectively.”
