Abstract:
- Each day Paper and Oakley have introduced their first official collaboration, releasing a tackle the eyewear model’s iconic Gascan body.
- The manufacturers are additionally releasing a limited-edition RSLV body gifted solely to family and friends.
- Former footballer Djibril Cissé stars in an accompanying marketing campaign that reinforces themes of heritage, innovation and group.
Each day Paper and Oakley have teamed up for the primary time – but it surely’s been a very long time coming. Since its inception in 2012, the Amsterdam-based label has usually featured Oakley eyewear in its photoshoots. Now, the duo’s official partnership bridges Oakley’s efficiency prowess with Each day Paper’s distinct streetwear aesthetic.
The collaboration blends Oakley’s performance-driven design with Each day Paper’s culture-centric storytelling arrives simply as Oakley names Travis Scott its first-ever Chief Visionary Officer. It sees the eyewear model’s iconic Gascan body reimagined by way of an Afrofuturist lens that merges innovation with cultural heritage – a theme that Each day Paper has steadily explored, drawing on its founders’ African heritage.
The glasses characteristic a matte end and a daring electric-blue Oakley ‘O’, paired with a modern Each day Paper brand on the left lens, parts that seamlessly combine right into a single aerodynamic, high-wrap silhouette that mixes two distinct worlds. The manufacturers say the glasses are for these “rewriting the principles of favor, sport, and identification,” and right this moment unveiled a marketing campaign starring French soccer icon Djibril Cissé – a participant famend for his trailblazing type each on and off the pitch who personifies their shared imaginative and prescient.
Each day Paper x Oakley Gascan drops July 4 at choose retailers together with Each day Paper’s web site, priced at €165 EUR.
