Skift Analysis’s current report on India inbound journey alternatives revealed robust traveler curiosity in wellness and holistic tourism (together with yoga, meditation, Ayurveda, and spa retreats), with 25% of vacationers selecting India over different Asian nations.
The Skift India Journey Notion Index measures how vacationers understand India in comparison with different Asian locations. Scores vary from 1 (a lot worse) to five (significantly better) throughout numerous travel-related classes.
In line with the index, India has a 3.0 ranking for hospitality and wellness tourism. That displays a impartial notion, indicating that India is seen as similar to its regional friends.
Leveraging its heritage in Ayurveda, yoga, and wellness retreats, elevated funding in these areas might solidify India’s standing as a number one vacation spot for each holistic and luxurious journey experiences.
A report printed by Hotelivate, a hospitality consulting agency, states that in 2023 and 2024, leisure hubs reminiscent of Rishikesh and Srinagar recorded the best income per accessible room (RevPAR), at ₹9,786 ($115) and ₹8,940 ($106), respectively.
These figures spotlight a rising traveler desire for premium stays in locations identified for wellness, journey, and serene experiences — underscoring a broader shift towards area of interest, experience-driven tourism.
Our India inbound journey report, primarily based on a survey, revealed the highest experiences motivating respondents’ journeys. Whereas curiosity ranges different throughout classes, we additionally analyzed the financial influence of every phase by calculating the typical spend per traveler primarily based on their main motivation.
Wellness tourism emerged as a high-value area of interest, with vacationers on this phase spending a median of $3,822 per particular person — a determine seemingly influenced by demand for premium retreats, Ayurvedic therapies, and holistic wellness choices. Regardless of its specialised nature, this phase presents robust potential for income development.
High Wellness Tourism Hubs in India
India presents a various panorama for wellness tourism. Every state boasts its personal medicinal practices and therapeutic strategies, every distinctive in its personal manner.
Kerala is acknowledged because the cradle of Ayurveda, providing genuine therapies and retreats in its serene backwaters and seashores — Ayurveda entails a gradual and aware therapeutic course of that calms the nervous system and builds immunity.
Rishikesh stands because the yoga capital of the world, offering non secular wellness experiences alongside the Ganges.
And whereas Uttarakhand presents peaceable mountain escapes for holistic detox and non secular journeys within the Himalayas, Goa combines seashore leisure with Ayurveda and yoga. In Goa alone, there are round 120 accommodations providing wellness retreats.
The state of Maharashtra options upscale wellness resorts close to Mumbai and Pune, mixing Ayurveda, yoga, and fashionable wellness strategies; Dharana is one other instance throughout the state providing luxurious and wellness, and marketed as a spot the place time slows down and nature’s magnificence takes middle stage.
