Vram Ismailyan spent almost 14 years at Wells Fargo, promoting fee infrastructure methods to Fortune 500 firms. Regardless of being a high performer within the funds division, he felt consistently slowed down by the financial institution’s antiquated expertise.
“I spent a minimum of 5 to 10 hours getting ready for buyer conferences,” he informed TechCrunch. “I needed to work by 10 or 15 totally different methods to collect info, make sense of it, after which put it right into a PowerPoint.”
Like his colleague, Kevin Miyamoto additionally struggled with Wells Fargo’s tech. Regardless of managing $900 billion in annual consumer funds, he managed his whole portfolio of accounts with Excel spreadsheets as an alternative of a correct CRM.
Annoyed by the inefficient tech instruments at Wells Fargo, Ismailyan and Miyamoto teamed up in 2021 to construct Identifee, a software program platform designed particularly for business bankers with all of the capabilities they wished that they had. The corporate is a Prime 20 finalist within the Startup Battlefield competitors at TechCrunch Disrupt 2025.
As a result of that they had personally grappled with outdated tech at one of many nation’s largest banks, Ismailyan and Miyamoto acknowledged that the tech inefficiencies are much more extreme at smaller monetary establishments.
“If you wish to pull any info in your buyer, you might need to log in to 10 separate methods, obtain the information that’s all totally different into Excel, to then begin to do evaluation,” Miyamoto mentioned. “It takes without end.”
Identifee is designed to spice up banker productiveness by combining the performance of a number of, fragmented inner methods right into a single platform.
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The startup’s platform is constructed on a number of modular methods that shoppers can buy individually or as an entire suite. These methods embrace a CRM, a enterprise intelligence instrument for monitoring buyer knowledge, and a gross sales enablement module for producing experiences and displays.
“If you happen to’re a group financial institution, you could possibly do what Identifee does, however you’d must get Salesforce, Seismic, Energy BI, and Tableau,” Miyamoto mentioned. “Or you could possibly use our instrument, which has all these issues, however in a single straightforward platform.”
A few of Identifee’s modules are additionally powered by AI. As an illustration, the startup’s AI agent will help fill out request for proposals (RFP) varieties in accordance with every financial institution’s compliance and danger insurance policies.
Ismailyan and Miyamoto declare Identifee is the one platform constructed particularly for business banks and credit score unions, a mixed U.S. market phase estimated to exceed 8,800 establishments.
Identifee has already received the belief of the banking sector, signing up over 170 shoppers, together with main names like Silicon Valley Financial institution, First Constancy Financial institution, and Comerica.
The corporate has raised about $5 million in seed funding from traders together with Ocean Azul Companions, 10X Capital, and Gaingels.
When requested why different startups aren’t tackling business banking tech inefficiencies, Miyamoto responded: “There are tons of individuals accustomed to [this problem], however these folks don’t begin firms like Vram and I did.”
If you wish to be taught extra about Identifee from the corporate itself — whereas additionally testing dozens of others, listening to their pitches, and listening to visitor audio system on 4 totally different phases — be part of us at Disrupt, October 27 to 29 in San Francisco. Study extra right here.
