For years, U.S.-based tech firms have tapped into India’s huge and rising web person base for progress. OpenAI isn’t any exception. However whereas the AI lab claims that India is one in every of its fastest-growing ChatGPT markets, third-party knowledge means that OpenAI could also be struggling to show that momentum into income.
In accordance with analytics agency SensorTower, customers in India have spent $8 million on ChatGPT subscriptions by in-app purchases since 2023. That doesn’t embody purchases made by the ChatGPT internet app. However notably, it’s a fraction of the $330 million SensorTower estimates U.S. customers have spent on ChatGPT in-app.
One doubtless issue is the shortage of native pricing for India. OpenAI’s least expensive ChatGPT plan within the nation prices $20 (greater than ₹1,700) monthly, which is taken into account costly for a digital subscription in India.
When contacted, OpenAI didn’t share particular particulars about its progress in India however pointed us to a current put up on X by COO Brad Lightcap, which claims that India is ChatGPT’s fastest-growing market.
Low because the income may be at current, India should still find yourself being a significant progress driver for OpenAI. The corporate’s CEO, Sam Altman, not too long ago expressed a want for OpenAI to develop into a multi-billion-user platform. Tapping into India’s over 950 million web customers might assist bootstrap that effort.
OpenAI apparently thinks so. The corporate is reportedly courting an alliance with Reliance Jio, one in every of India’s largest cellular carriers, to get ChatGPT in entrance of extra customers.
Within the meantime, ChatGPT continues to develop organically in India.
In accordance with knowledge from app tracker Appfigures, greater than 20% of ChatGPT Android app downloads this 12 months up to now have been in India. No less than a portion of that progress was fueled by the not too long ago launched revamped picture generator in ChatGPT, which went viral for its skill to create real looking Ghibli-style artwork.
For context, ChatGPT has greater than 500 million weekly customers globally.
