AMD’s newest acquisition might assist scale back Nvidia’s market dominance in terms of AI {hardware}.
Semiconductor large AMD on Wednesday introduced it acquired AI software program optimization startup Brium. Phrases of the deal weren’t disclosed.
Brium is a startup that seems to be in stealth mode. The startup builds machine studying purposes to allow AI inference, the method a skilled AI mannequin makes use of to attract conclusions from new knowledge, throughout quite a lot of completely different {hardware} choices, in accordance with a weblog submit on Brium’s bare-bones web site.
Slicing by means of that jargon a bit, Brium will help retrofit AI software program to work with completely different AI {hardware} than it might need been designed for initially.
In a press launch, AMD mentioned its acquisition of Brium will assist its dedication to “constructing a high-performance, open AI software program ecosystem that empowers builders and drives innovation.”
Whereas AMD is saying that this acquisition helps create a extra open AI ecosystem, which isn’t fallacious, it appears clear that it’s additionally meant to assist AMD overcome certainly one of its greatest roadblocks: a big proportion of AI software program is being designed for Nvidia {hardware} and chips.
Brium’s sole weblog submit, which got here out in November 2024, talked in regards to the business’s reliance on Nvidia and known as out AMD particularly.
“In recent times, the {hardware} business has made strides in direction of offering viable options to Nvidia {hardware} for server-side inference,” the weblog submit reads. “Options reminiscent of AMD’s Intuition GPUs supply sturdy efficiency traits, nevertheless it stays a problem to harness that efficiency in follow as workloads are sometimes tuned extensively with Nvidia GPUs in thoughts. At Brium, we intend to allow environment friendly [model] inference throughout a spread of {hardware} architectures.”
That is AMD’s fourth strategic acquisition previously two years, with the corporate’s purpose being to foster an open supply AI ecosystem, in accordance with the press launch. The corporate beforehand acquired Silo AI (in July 2024), Nod.AI (October 2023), and Mipsology (August 2023).
TechCrunch has reached out to AMD for extra data.
