The manufacturing notes, first reported by Libération, will seemingly stoke the long-running debate on what it means to be French. Trendy France is meant to be colorblind republic the place citizenship transcends race, gender and faith, however the actuality is far more advanced — and makes the request from Genevard’s workplace concerning the race of actors all of the extra controversial.
Genevard’s workplace didn’t deny the content material of its suggestions and advised POLITICO that their public relations marketing campaign “goals to talk to everybody.”
The requests prompted some pushback, with one trade consultant concerned within the promotional operation saying they had been “perplexed and even uncomfortable” within the electronic mail trade.
Whereas the couscous-to-cassoulet change requested by the ministry was carried out, the casting suggestion couldn’t be adopted. Different, much less contentious suggestions included altering the title of 1 clip, swapping olive oil for sunflower oil in one other, and changing orange and avocado smoothies with one thing zucchini-based.
The advert is scheduled to air on Could 22.
