NewJeans is formally now generally known as NJZ following the Ok-pop group’s departure from former label ADOR.
The five-piece confirmed the information in an announcement with member Hanni telling CNN that their rebrand is among the methods they’re “turning this tough time period into one thing extra thrilling.” NJZ is working to make sure that their highly-publicized dispute with their former label won’t “be the main target of our careers,” with Hanni including, “Though we have now to go away our earlier title behind us for a bit, we’re not totally transferring on from it. And we don’t need to both, as a result of (being NewJeans) was nonetheless a really particular time period to us, and it’s one thing that our followers additionally most likely maintain actually expensive.”
“It’s positively going to be very totally different to what individuals are acquainted (with) … and the picture that we debuted with,” Hanni additional commented, and teased that followers can stay up for NJZ being extra experimental with their performances. “Beforehand, we had been very targeted on being the sort of ‘woman subsequent door’… So, we’re going for a (look that’s) much more sharp, much more daring,” she continued. “And vogue clever: We love carrying streetwear and non-gendered sort of clothes. I believe that idea and side goes to play a very robust function in our (new) vogue as nicely.”
The group introduced their departure from the HYBE-owned arm in November 2024 as they accused ADOR employees of “mistreatment not simply towards us but in addition towards our employees, numerous preventions and contradictions, deliberate miscommunication, and manipulation relating to a number of areas.” The label is presently suing the group and is asking for a courtroom injunction to ban NJZ from collaborating in promoting offers, with a preliminary courtroom listening to for the injunction set to happen in March. Fellow member Danielle is assured that they “will win this battle.”
