GRAMMY-nominated rapper and CMG signee GloRilla has unveiled her newest music video, “PROCEDURE,” that includes fellow Grammy-nominated Atlanta rapper Latto. Directed by the legendary Benny Growth, the cinematic visible reimagines the enduring ‘90s movie Set It Off, delivering a high-energy, trendy tackle the cult traditional.
Within the video, GloRilla and Latto mastermind a daring financial institution heist, just for GloRilla to be jolted awake by a telephone name from her mom – performed by Set It Off star Vivica A. Fox – revealing it was all only a dream.
“PROCEDURE” made its broadcast premiere throughout MTV Reside, MTVU, Yo! MTV, BET Jams, BET Hip Hop and lit up the Paramount Occasions Sq. billboards, cementing its impression on the music scene.
Coinciding with the video’s launch, GloRilla has introduced The GLORIOUS Tour, named after her broadly acclaimed debut album. Kicking off in March 2025, the tour will hit main cities throughout the U.S. Normal on-sale tickets can be found now at GloRilla’s official web site.
