In honor of Valentine’s Day, BACARDÍ joined with Patta to host a novel pop-up social gathering within the label’s hometown of Amsterdam. The second installment of their collaborative occasion collection aimed to carry streetwear, music, and drinks collectively, giving outdated pals and new acquaintances a spot to attach.
Rooted in BACARDÍ’s overarching mantra “Do What Strikes You,” the idea of the invitation was for visitors to come back and specific their true selves on the dancefloor. With this in thoughts, organizers chosen the inclusive Amsterdam Noordwaads because the venue for the occasion, having welcomed a slew of artists, musicians, and creatives since its grand transformation again in 2023.
To set the tone for the night time, Patta enlisted its household of DJs to play underneath its Patta Soundsystem imprint, together with BXXMBASTIC, DJ Drivah, and model co-founder Edson Sabajo. The hip-hop sounds emanating from the stacked audio system and branded sales space have been married with purple interiors and strobe lights to welcome visitors with an intrinsically heat and romantic Valentine’s Day really feel.
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In the meantime, BACARDÍ served up a curated menu of signature cocktails, from refreshing Mojitos to candy Cuba Libres, with the fruity BACARDÍ X Patta Lobi Joe popping out prime. Because the social gathering received into full swing, Patta quickly launched the primary act of the night time, Bokoesam, to serenade the group with tracks from his hit album New Wave in addition to his newest report Love Doesn’t Exist.
Wanting to present visitors a novel token of the night time, limited-edition Patta T-shirts designed in collaboration with the rum model have been handed out all through the length. Not obtainable for common launch, the friends-and-family piece contains a daring pink coronary heart on a long-sleeve white prime.
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Talking on the continued collection, BACARDÍ model director Robin de Bruijn shared, “The partnership between BACARDÍ and Patta is an ode to the vitality and magic that occurs when individuals come collectively. You can see and really feel that through the first BACARDÍ X Patta pop-up and that very same excessive vitality is current at Noordwaards. This distinctive location completely aligns with BACARDÍ and Patta’s shared values and the aim of connecting individuals by way of a typical ardour.”
Have a look again on the occasion by testing the photographs above. To maintain updated on the newest from the occasion collection, head to BACARDÍ’s web site now.
DISCLAIMER: We discourage irresponsible and/or underage ingesting. Drink responsibly and legally.
