Whereas golf was the backdrop, LIV Golf Miami was undeniably a vibrant showcase of tradition and life-style. The occasion felt much less like a standard event and extra like a curated expertise the place trend, music, and celeb converged. With new CEO Scott O’Neil on the helm since January, LIV Golf is clearly positioning itself as a model that extends far past the game itself.
The ambiance was electrical, paying homage to an F1 race blended with a music pageant. Rufus du Sol and Elegant offered the soundtrack to a weekend the place the vitality was as palpable off the course because it was on. This mix created a novel setting the place attendees might bask in each the game and a dynamic social scene.
A spotlight was “The Duels,” a novel occasion that introduced collectively YouTube golf personalities {and professional} gamers. The main focus was much less on the technicalities of the sport and extra on the personalities, interactions, and total vibe. This method, captured with high-quality cameras and a fast-paced enhancing type, mirrored the content material developments favored by digital creators like Grant Horvat, Luke Kwon, Rick Shiels, Bob Does Sports activities and the Bryan Bros. George Bryan took residence the $250,000 USD prize in the long run competing alongside former Masters Champion Sergio Garcia.
Elsewhere, Miami’s status as a glamorous vacation spot was mirrored within the celeb turnout. The long-lasting ending gap at Membership 54 grew to become a hotspot for notable figures like TV persona Dylan Efron, fashions Devon Windsor, Camille Kostek, Sofia Reising, Taylor Hill, and Martha Hunt, UFC fighter Jorge Masvidal, pro-golfer and Off-White™ collaborator Paris Hilinski and influencer Olivia Jade. Their presence remodeled the occasion right into a social spectacle, akin to front-row seats at a New York Knicks sport.
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
Cristian Gonzalez/Cg.media
The week additionally featured a pro-am that attracted athletes like Shane Victorino, Vonn Bell, and Wayne Gretzky alongside social media personalities Gabby Degasperis and Remec Carlson. This mixture of fashions, star athletes and digital influencers created a “who’s who” ambiance, uniting tastemakers from numerous fields of leisure and popular culture.
With all of the off track festivities it might have been simple to overlook a golf event was happening, however LIV Golf Miami additionally delivered compelling motion on a notoriously tough golf course. Marc Leishman received the person title with a bogey-free spherical, main his Ripper GC staff of Cam Smith, Matt Jones and Lucas Herbert to victory with a cumulative 4-over complete, the primary over-par staff win in LIV Golf historical past, a mirrored image of the difficult situations.
Liv Golf
Liv Golf
Liv Golf
Liv Golf
Liv Golf
In the end, LIV Golf Miami was greater than only a golf event although. It was a classy gathering that highlighted the intersection of sports activities, leisure, and life-style, setting a brand new commonplace for what a sporting occasion could be and charting a course for the place LIV Golf is headed sooner or later. Since hiring O’Neil, LIV has shifted from a disruptive “Golf, However Louder” angle to a extra collaborative “Lengthy LIV Golf” motto, reflecting its total technique.
Chatting with the media earlier within the week, O’Neil emphasised being “companions within the ecosystem” and rising the sport of golf collectively alongside different highly effective stakeholders. And though LIV Golf is already 4 occasions deep into the 2025 calendar its first event of the season on US soil – LIV Golf Miami – felt like a launch pad for the league’s subsequent section of progress as its additional beds into the broader dialog round tradition and life-style.
