Following TAG Heuer’s appointment because the official timekeeper for Method 1, the LVMH-owned model now additionally turns into the primary title accomplice within the almost 100-year historical past of the Grand Prix de Monaco — marking a historic second for each the race and the famend Swiss watchmaker.
Celebrating its seventy fifth 12 months in Method 1, TAG Heuer’s return because the official timekeeper reinforces its sturdy reference to the highest tier of motor racing and the celebrated Monaco race. The shared story of Monaco and TAG Heuer spans a long time, interwoven via motorsport and the well-known TAG Heuer Monaco assortment, making it becoming for the race to now be often called the Method 1 TAG Heuer Grand Prix de Monaco.
From drivers like Jochen Rindt and Niki Lauda who proudly wore Heuer chronographs to Alain Prost and Aryton Senna within the ’80s and ’90s throughout their victories, TAG Heuer’s presence on the Côte d’Azur circuit is plain. Current years have moreover seen drivers like Daniel Ricciardo, Max Verstappen, and Sergio Pérez all take the rostrum on the iconic circuit with the help of the watchmaker.
As a part of the multi-year take care of the Vehicle Membership de Monaco, TAG Heuer can be the accomplice of the Rallye Monte-Carlo Historique. In an official press launch, Antoine Pin, the CEO of TAG Heuer, expressed his enjoyment of renewing the partnership with the Vehicle Membership de Monaco, emphasizing the model’s alignment with the spirit of competitors and the difficult avenue course of Monaco.
