Luxurious trend home Louis Vuitton has introduced a historic 10-year partnership with System 1, turning into an Official Accomplice of the motorsport and the Title Accomplice of the System 1 Louis Vuitton Australian Grand Prix 2025. This settlement marks a big crossover between trend and motorsports.
As System 1 celebrates its seventy fifth anniversary in 2025, Louis Vuitton can have a distinguished presence throughout key race locations worldwide. This consists of trackside branding, a primary for the model at a serious sporting occasion, in addition to its signature Trophy Trunks, which might be introduced forward of races and on the rostrum to rejoice race winners. The partnership displays the rising convergence of trend, tradition, sports activities and leisure.
Louis Vuitton’s relationship with motorsports started with the creation of a Trophy Trunk for the System 1 Grand Prix de Monaco in 2021. The brand new partnership additional strengthens its ties to the game, drawing on its historical past of making customized trunks for prestigious competitions just like the FIFA World Cup, the Ballon d’Or and the Olympic Video games.
The 2025 System 1 season will kick off in Melbourne on March 16, the place Louis Vuitton might be deeply built-in into race proceedings. With its tagline, “Victory travels in Louis Vuitton,” the model goals to raise the status of System 1 whereas celebrating the head of athletic and engineering achievement.
