For a lot of a model the final word praise an athlete may give is to put on its merchandise with no formal deal. This tends to occur loads for Oakley given its 50 years expertise creating the main know-how in eyewear. However now Min Woo Lee, the 26-year-old golfer from Australia whose effervescent persona and booming tee pictures have established him as one of many main younger stars within the sport, is formally an Oakley ambassador.
The second was topped this afternoon at TPC Scottsdale the place Lee teed off on the well-known sixteenth gap sporting Sphaera Slash mannequin sun shades. The Chef, as he’s typically referred to on social media, joins an Oakley roster of golfers highlighted by J.R. Smith and Paris Hilinski. It’s all a part of an effort to reestablish the Oakley as a pacesetter within the golf class coinciding with the model’s fiftieth anniversary.
“Min Woo Lee represents all the pieces this new period of golf is about – confidence, individuality and an unshakable drive to push boundaries to redefine what’s attainable on the course,” stated Corey Hill, Oakley’s head of worldwide sports activities advertising and marketing. Lee, in the meantime, commented that “I’ve all the time admired how the model challenges conference with innovation and magnificence, and that mentality resonates with how I strategy the sport.”
And though Lee’s deal is unique to eyewear (he’ll proceed sporting Lululemon attire), Oakley additionally has a strong number of golf polos, pants and hats that they previewed finally month’s PGA Present. Take a look at extra right here.
