Cease and scent the…armpits?
Private care model Billie is asking New Yorkers to make a pit cease after they see their posters for a scratch-and-sniff expertise.
From now via Friday, Could 16, passersby can scent a large armpit on the road, which is able to give them a whiff of Billie’s latest tropical-inspired scent, Coco Villa.
Followers of the model will get to pattern the brand new scent of their best-selling All Day Deodorant at 505 eighth Ave close to Penn Station, in addition to different places all through the town.
A video posted to TikTok exhibits folks stopping to scratch large armpits on the Manhattan sidewalks and smelling them — trying pleasantly shocked.
“Love the recent scent of @billie pits within the morning,” the caption learn.
“It’s gotta scent good in the event that they’re making an attempt every one,” somebody commented.
Coco Villa is described as a candy vanilla coconut scent, that includes spiced vanilla, coconut cream and sunny sandalwood.
Billie’s All Day Deodorant is a dermatologist-tested, aluminum-free and baking soda-free stick that guarantees to soak up and neutralize odor for twenty-four hours.
It retails for $9, and the brand new scent is now out there on the model’s web site.
