Abstract
- Bentley reveals redesigned Winged B, solely fifth replace in 106 years
- Emblem debuts July 8 on a brand new idea automotive, previewing future design
- Options sharper wings and jewel-like “B” for contemporary, refined id
Bentley has launched a redesign of its iconic Winged B emblem, marking the fifth replace within the model’s 106-year historical past. Created completely in-house underneath Director of Design Robin Web page, the brand new emblem embraces a contemporary aesthetic, that includes sharper, extra dramatic wings and a jewel-like central “B” impressed by luxurious watchmaking.
The redesigned wings drop the decrease feathering for a cleaner, extra sculpted form, and the interior diamond sample has been refined. The logo’s centerpiece, the “B” centre jewel, is now standalone-capable, designed to be used independently in digital and product contexts.
This emblem will make its full debut on July 8, when Bentley reveals a future imaginative and prescient idea automotive, previewing the subsequent period of its design language. The brand new emblem will even be celebrated through the opening of Bentley’s state-of-the-art Design Studio in Crewe on July 7.
Initially designed by F. Gordon Crosby in 1919, the Winged B has advanced sparingly over the a long time, reflecting the corporate’s heritage whereas adapting to new eras. This 2025 model goals to sign Bentley’s dedication to simplification, precision and trendy luxurious, forward of a brand new technology of handcrafted autos.
