The F.A.T. Ice Race 2025 in Zell am See, Austria, celebrated its fifth version with a fusion of historic legacy and trendy innovation, attracting over 5,000 motorsport lovers. This distinctive occasion, revived in 2019 by Ferdinand “Ferdi” Porsche, has rapidly develop into a trademark within the automotive calendar, mixing racing with cultural festivities.
Set towards the gorgeous backdrop of the Austrian Alps, the race has advanced into greater than only a showcase of motorsport prowess—it’s a assembly floor for collectors, racers, {industry} leaders, and creatives who share a ardour for vehicles, design, and efficiency. What started as a grassroots effort to revive a historic occasion has remodeled right into a globally acknowledged celebration of pace, model and heritage, drawing in legendary drivers, luxurious automotive manufacturers and a brand new era of lovers wanting to expertise the fun of racing on ice.
A Heritage of Ice Racing
Porsche
Porsche
The origins of the F.A.T. Ice Race hint again to 1952, when skijoring — skiers being towed by motorbikes — debuted on the frozen surfaces close to Zell am See. This daring sport laid the muse for what would develop into one in every of Austria’s most original motorsport traditions, bringing collectively adrenaline-fueled competitors and breathtaking Alpine surroundings. The occasion rapidly gained momentum, with legendary Porsche fashions just like the 356 and 550 Spyder competing on ice, solidifying the model’s deep-rooted connection to the area. Over the many years, the race advanced, welcoming each skilled drivers and beginner lovers, earlier than coming to an abrupt halt in 1974. A tragic accident on the frozen lake that yr led to the occasion’s cancellation, leaving a void within the motorsport world that will stay unfilled for 45 years.
The revival of the Ice Race in 2019 was no odd comeback — it was a ardour venture led by Ferdi Porsche to reconnect a brand new era with the motorsport traditions of the previous. From the outset, the purpose was to create greater than only a nostalgic reenactment; it needed to be an occasion that embraced the cultural and technological shifts shaping the way forward for automotive efficiency. This imaginative and prescient has materialized, with the occasion rising right into a high-profile showcase of each heritage and innovation. Immediately, classic icons just like the Porsche 911 Carrera 3.2 4×4 Paris-Dakar and the 962 Dauer Le Mans GT share the ice with cutting-edge machines just like the Taycan and the 911 Dakar, proving that efficiency and keenness for motorsport know no boundaries. With the addition of an Aspen, Colorado version, the F.A.T. Ice Race is now not only a European custom — it’s a world celebration of pace, model and the spirit of motorsport.
Porsche Highlights of the 2025 Version
Porsche
Porsche
Porsche
Porsche
Porsche
Porsche
Porsche
Porsche
Porsche
Porsche
Porsche
Porsche
Porsche
As could be anticipated from the headlining associate, this yr’s occasion showcased a outstanding vary of Porsche automobiles, from classic classics to cutting-edge fashions, underscoring the occasion’s dedication to range and excellence.
The Porsche Museum unveiled treasures just like the 911 Carrera 3.2 4×4 Paris-Dakar (953), the victor of the 1984 Paris-Dakar Rally and the 959 Paris-Dakar, which dominated the 14,000-kilometer rally in 1986. The 962 Dauer Le Mans GT, accountable for Porsche’s thirteenth total win at Le Mans in 1994, additionally graced the icy monitor, providing spectators a glimpse into the model’s racing historical past.
Taking issues into the trendy period, the all-electric Porsche Taycan demonstrated its prowess on snow and ice, offering taxi rides that highlighted its superior torque distribution. Moreover, the Porsche 911 Dakar, impressed by the 1984 rally winner, showcased its off-road capability.
Standout Collaborations
Porsche/Fats Worldwide/Audi
Porsche/Fats Worldwide/Audi
Porsche/Fats Worldwide/Audi
Porsche/Fats Worldwide/Audi
Porsche/Fats Worldwide/Audi
Porsche/Fats Worldwide/Audi
Porsche/Fats Worldwide/Audi
Porsche/Fats Worldwide/Audi
Porsche/Fats Worldwide/Audi
The 2025 occasion was distinguished by strategic collabs that made the expertise that rather more distinctive, with names like Porsche Design, Audi, Specialised x BBUC and extra.
In a novel mix of biking and motorsport cultures, F.A.T. Worldwide teamed up with biking manufacturers Specialised and BBUC to unveil a limited-edition Tarmac SL8 body. Dubbed the “Racing Dream,” this collaboration celebrated the fun of racing throughout disciplines, with solely 25 models produced, every priced at €8,000 EUR. The body made its official debut on the F.A.T. Ice Race, symbolizing the occasion’s dedication to cross-industry innovation.
Porsche Design launched a limited-edition timepiece honoring the legendary Porsche 962 race automobile. With solely 136 items obtainable, the Chronograph 1 – F.A.T. 2025 Version options design components impressed by the 962, together with luminous particulars and a silhouette of the race automobile on the hour counter. This collaboration speaks to Porsche’s longstanding reference to motorsports and its dedication to precision engineering.
Audi made a big influence on the 2025 F.A.T. Ice Race by unveiling its Q6 e-tron Offroad Idea, a prototype that reimagines electrical off-road capabilities. Geared up with twin electrical motors delivering a mixed 380 kW, the car options progressive portal axles enabling it to sort out gradients as much as one hundred pc (45 levels). The idea’s design features a 6.3-inch enhance in journey peak and a 9.8-inch wider monitor, enhancing its off-road prowess.
Cultural Fusion
Porsche
Porsche
Porsche
Past the thrilling races, the F.A.T. Ice Race has advanced right into a cultural pageant, intertwining way of life, vogue and the worldwide automotive group. The occasion’s ambiance, set towards the picturesque Austrian Alps, supplied a vibrant backdrop for lovers of all ages. Interactive shows, just like the Porsche Design Timepieces exhibition, engaged attendees, whereas the normal skijoring occasions paid homage to the race’s origins, mixing athleticism with automotive aptitude.
Wanting forward, the F.A.T. Ice Race continues to construct on its legacy, fostering a group the place motorsport aficionados and cultural lovers converge. Because it grows, the occasion stays a testomony to the enduring attract of mixing pace, custom and innovation on the icy levels of Zell am See.
Take a look at all the happenings from this yr’s occasion — which Hypebeast skilled first-hand — within the video under:
