Having develop into some of the sought-after sneakers for this 12 months’s marathons, the Adizero EVO SL now lands in a brand new adidas marketing campaign on Zalando that explores the silhouette’s efficiency and elegance in locations aside from racetracks.
Set towards Paris’ bustling cityscape with locals on the go, the visuals use the tapestry of modern-day life to showcase the working shoe’s all-around adaptability. Transferring from cafés to flower outlets and navigating busy streets in between, they’re captured in parallel as they use the Adizero’s cutting-edge expertise – specifically the Lighstrike Professional Foam – to maintain up the momentum of their day by day commutes within the metropolis.
Serving to as an example the story, an accompanying lookbook layers static photos of the respective marketing campaign stars with dynamic photographs of runners in movement. The distinct distinction of those two communities is additional highlighted by editorial styling, which locations the hero duo in a wardrobe of athleisurewear items whereas runners are wearing light-weight T-shirts and shorts. Although their model and pace stay completely different, every picture reveals how the working shoe can shift seamlessly between their worlds.
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To have a good time the launch of the brand new marketing campaign, adidas and Zalando shall be internet hosting an occasion at Vollgutlager Berlin on June 26, which is about to discover the connection between pace, mild, and movement. The immersive showcase will ship DJ units and futuristic reveals in addition to interactive installations.
Keep tuned to the model’s channels to seek out out extra in regards to the upcoming occasion. You too can store the adidas Adizero EVO SL on Zalando’s web site now.
