Followers of Y/PROJECT are nonetheless mourning the lack of the Paris-based vogue label. This previous January, the Y/PROJECT workforce introduced that will probably be shutting down operations after a 14-year run, following the departure of artistic director Glenn Martens and demise of proprietor Gilles Elalouf. Earlier than using off into the sundown, Y/PROJECT shall be releasing a collaborative assortment with Heaven by Marc Jacobs, a mission the duo has been engaged on during the last two years.
Y/PROJECT’s traditional letter belts, denim choices, and digital print designs are on full show, mixed with the Y2K aesthetics of the polysexual sub-brand led by artistic director Ava Nirui. Cropped denim jackets are offered with ultra-long sleeves, matching the ultra-stacked legs on the accompanying denim denims. Shrunken hoodies characteristic “Y/PROJECT by Marc Jacobs” branding throughout the chest. A knit sweater hoodie, long-sleeve high, and tank high are all supplied in angelic white. A rotten strawberry graphic seems on the cropped tee, with the motif additionally showing in earring kind. Shoulder luggage and belts are geared up with silver {hardware} that includes a heart-shaped lock and keys, with different equipment corresponding to butterfly earrings and butterfly web chains rounding out the gathering.
The items are offered in a marketing campaign starring Opium rapper Ken Carson and mannequin Alana Champion.
The Y/PROJECT x Heaven by Marc Jacobs assortment drops Tuesday, March twenty fifth, on the Marc Jacobs web site and on the Heaven by Marc Jacobs flagship in Los Angeles. Take a look at the marketing campaign and lookbook beneath.
Y/PROJECT x Heaven by Marc Jacobs Assortment
Launch Date: March 25, 2025
Lookbook:
