Following the discharge of their adidas “Pork Chop Piggy Runner” collab, Cincinnati-based UNheardof is revisiting the Rivalry Low one final time for a particular Mom’s Day drop.
In 2023, UNheardof founder Phil Lipschutz kicked off a sequence of Rivalry Low releases, with every colorway devoted to a particular girl in his life. First was the “Erika’s Poem,” a tribute to Phil’s sister who died by suicide at age 16, created to assist elevate psychological well being consciousness. This was adopted by the purple “Grandma’s Sofa” colorway, a tribute to Phil’s grandma Naomi, who took him in as an adolescent whereas his single mom was scuffling with drug habit. The “Grandma’s Sofa” colorway was accompanied by a “Mother’s Ugly Sofa” colorway, a tribute to Phil’s mom who handed away in 2011.

Phil now presents a second “Grandma’s Sofa” colorway in pink, additional immortalizing Naomi’s legacy via design. Naomi performed an integral position in main the artistic course of, up till her passing in 2024 on the age of 100. The uppers are adorned with flowers handpicked by Naomi herself, whereas the heel bears the adidas emblem in her handwriting. “Expensive Naomi” on the forefoot and “Love all the time and perpetually” function a farewell message from Phil to his grandma, whereas the insoles characteristic a 1947 portray of Naomi by Phil’s grandfather.
Like earlier UNheardof x adidas collabs, the “Grandma’s Sofa 2” Rivalry Low comes with particular packaging. The pink wood field is designed like a classic make-up organizer, full with a mirror on the within, an ode to luxurious magnificence merchandise Phil used to reward Naomi.
The UNheardof x adidas Rivalry Low Grandma’s Sofa “Mom’s Day” (aka “Expensive Naomi”) is proscribed to 600 pairs, dropping Might tenth completely in-store at UNheardof in Cincinnati. Try the pair beneath.
Replace (05/08/25): Along with the pink colorway, UNheardof has additionally cooked up a inexperienced pair of their “Mom’s Day” Grandma’s Sofa Rivalry Low, restricted to only 100 pairs. These are more than likely F&F unique. If pairs are made out there on the market, anticipate them to drop on the launch occasion in Cincinnati, much like how the blue Piggy Runners launched.
UNheardof x adidas Rivalry Low Grandma’s Sofa “Mom’s Day”
Shade: Clear Pink/Pink
Type Code: JP9906
Launch Date: Might 10, 2025
Worth: $185 USD
Resell: StockX
UNheardof x adidas Rivalry Low Grandma’s Sofa “Mom’s Day”
Shade: Inexperienced/Pink
Launch Date: Might 9, 2025
Worth: $185 USD