Following his “414” Rivalry Low collab, Eric “Shake” James is reuniting adidas for a two-piece “Twilight” basketball assortment that includes the Loopy IIInfinity and Mad IIInfinity Mule.
For this launch, Shake, philanthropist and proprietor of the Milwaukee sneaker boutiques CLICKS and SNEEKS, teamed up along with his longtime good friend and inventive accomplice Alexander John, who helmed the design technique of the 2 silhouettes.
The collaboration is impressed by those that are awake in the course of the twilight hours, placing in work and honing their craft whereas most lay asleep. It’s a tribute to the hustle, made for individuals who flip unseen hours into unforgettable legacies.
“The ‘Twilight’ assortment is greater than only a sneaker launch—it’s a celebration of the hustle, the grind, and the relentless pursuit of greatness,” says Shake. “Basketball taught me that success doesn’t come in a single day; it’s about placing within the work, even when nobody is watching. This assortment is for everybody who shares that mindset.”
The Loopy IIInfinity is available in a daring pink and black coloration scheme, whereas the Mad IIInfinity Mule dons a yellow to orange gradient, paying homage to a dawn. Each pairs incorporate a repeating 3-Stripes sample into the design, protecting your entire higher of the mule in addition to the aspect stripes and ankle collar of the Loopy IIInfinity.
Shake is understood for giving again to his group with each undertaking he’s part of, and this one is not any completely different. As a part of the adidas Cornerstone Group initiative, Shake and adidas will probably be internet hosting an open-to-public “Mates & Household” basketball sport in Milwaukee on March 1st, that includes all-star cameos from Brooklyn Queen and Bizness Boi, in addition to a particular halftime efficiency by That Woman Lay Lay. The 2 have additionally organized a sneaker honest at Seifert Public College, geared toward nurturing the subsequent era of creatives.
Shake’s dedication to his Milwaukee group has additionally been acknowledged by native radio station Reality Radio. On February twenty eighth, the station will honor him with the Reality Group Award, additional underscoring Shake’s dedication to uplifting others by means of his work along with his non-profit group JAY Academy and enduring partnership with the adidas Cornerstone Group.
The Shake x adidas IIInfinity “Twilight” pack will probably be accessible solely at CLICKS, the “garments and kicks” boutique Shake opened in honor of his longtime good friend, the late Jam Grasp Jay of Run-DMC. Each types will probably be accessible March 1st in-store (1916 E Capitol Dr, Shorewood, WI) and on-line on the CLICKS web site. Test them out beneath.
Shake x adidas Loopy IIInfinity “Twilight”
Launch Date: March 1, 2025
Value: $140 USD
Shake x adidas Mad IIInfinity Mule “Twilight”
Launch Date: March 1, 2025
Value: $80 USD
