Budapest-based trend label Nanushka has teamed up with ASICS for a collaborative reinterpretation of the GEL-KINETIC FLUENT silhouette.
Releasing in two colorways to rejoice Nanushka’s twentieth anniversary, the GEL-KINETIC FLUENT by Nanushka is reimagined with outdoor-friendly particulars impressed by the model’s deep connection to the pure world. Neoprene ankle booties, bungee-style laces, and a retro hiking-inspired tongue label add to the gorpcore aesthetic, whereas Nanushka’s signature hand-crocheted embroidery on the aspect stripes highlights the craftsmanship that goes into the label’s equipment and ready-to-wear collections.
“Collaborating with ASICS for Nanushka’s first sneaker felt instinctive, given our shared emphasis on motion and design integrity,” says Sandra Sándor, founder and artistic director of Nanushka. “ASICS has at all times been my go-to for sneakers that prioritize motion, aligning completely with my private design ethos. Natural types in nature are a key supply of inspiration, fueling each my creativity and private sense of steadiness. This collaboration marks an thrilling milestone for Nanushka as we step into a brand new decade and honor the model’s twentieth anniversary.”
The Nanushka x ASICS collab is a part of ASICS’ Crafts for Thoughts initiative, an ongoing collection during which parts of the income are donated to psychological well being charities. This launch will profit Thoughts Over Mountains, a non-profit that mixes nature walks, mindfulness, {and professional} counseling to assist psychological wellbeing.
The marketing campaign for the Nanushka x ASICS GEL-KINETIC FLUENT was shot within the calming panorama of the Lake Balaton highlands, simply exterior Nanushka’s Budapest residence.
The Nanushka x ASICS GEL-KINETIC FLUENT shall be accessible March twenty fifth on the Nanushka web site (8am ET), at Nanushka’s flagship shops in London and New York, and at Dover Avenue Market London. Try each colorways beneath.
Nanushka x ASICS GEL-KINETIC FLUENT “Beige”
Launch Date: March 25, 2025
Worth: $275 USD
Nanushka x ASICS GEL-KINETIC FLUENT “Black”
Launch Date: March 25, 2025
Worth: $275 USD
