Title: Cloud x FKA shoe
Launch Date: June 26
The place to Purchase: On
FKA twigs first teamed up with On for the fascinating “The Physique Is Artwork” marketing campaign, envisioning a fascinating ode to mixed-movement mediums and the beauties of difficult conventional coaching norms. The duo is increasing upon that sentiment, persevering with to discover the benefit of motion in one other putting new shoot, debuting its first-ever full-length assortment full with each attire and footwear.
Knowledgeable closely by twigs’ versatility as an artist and performer, each the Jordan Hemingway-shot marketing campaign (complemented by extra surreal shifting photos Zeel Free) and the gathering’s items themselves emphasize fluidity and flexibility.
“I dwell a busy and diversified life, typically shifting between coaching, conferences, and studio classes in a single day. I wished to create items that would transfer with me by these shifts – items that really feel sensual and robust, and mirror all of the completely different sides of who I’m,” mentioned twigs in an official press launch.
“This capsule assortment is about feeling assured in your physique and free to specific your self – whether or not you’re dancing, creating, or simply shifting by your day.”
Dancing, particularly, is what catalyzed the Cloud x FKA shoe. Crafted from woven materials with a satin really feel, the sneaker embodies a dance-inspired design in its smooth, light-weight type. As for the attire, the duo delivers a neutral-toned lineup of athletic put on comparable to observe jackets and skorts, cropped hoodies, and sports activities bras.
Check out the marketing campaign within the gallery above. The Spring/Summer season 2025 On by FKA twigs capsule assortment might be obtainable for buy at On’s web site starting June 26.
