NBA All-Star Weekend isn’t simply concerning the recreation, celeb sightings, and high-profile occasions—it’s additionally a significant second for sneaker tradition. Followers don’t simply tune in to observe their favourite athletes compete; they’re additionally looking out for the newest sneaker debuts and on-court warmth.
This 12 months, adidas seized the highlight, utilizing the weekend to showcase its extremely anticipated releases, rejoice the legacy of the adidas Celebrity, and spotlight the newest from its adidas Basketball roster. With immersive model activations, unique experiences, and a star-studded celebration in San Francisco, the Three Stripes strengthened its affect on the intersection of basketball, streetwear, and tradition.
A central focus of the weekend was the adidas Celebrity, a silhouette that has transcended sports activities to develop into a world streetwear staple. To honor its legacy, adidas created interactive areas the place followers may discover the shoe’s historical past whereas getting a primary have a look at upcoming kinds.
One of the crucial thrilling activations happened at Foot Locker, the place adidas arrange Anthony Edwards’ “Peach World,” giving followers a singular option to interact with the model. The expertise paid homage to Edwards’ current advert campaigns, bringing his signature power and persona to life by way of interactive components. Attendees participated in a lie detector check to place their sneaker data to the check and captured moments with a hanging-on-the-rim picture expertise. The area additionally showcased the newest Anthony Edwards 1 sneakers alongside the athlete’s favourite Celebrity drops. On Saturday, Edwards made a particular look at “Peach World,” interacting with followers, becoming a member of the festivities, and demonstrating how he continues to raise adidas Basketball on and off the court docket.
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
In the meantime, a devoted adidas model hub offered an unique setting the place choose visitors acquired a primary have a look at the newest Celebrity fashions and adidas Basketball releases. The showcase featured signature kicks from James Harden (Harden Vol. 9), Damian Lillard (Dame 9), Donovan Mitchell (DON 7), and Anthony Edwards Lows, together with retro kinds from previous adidas-sponsored gamers. Among the many highlights was our dialog with adidas athlete Gradey Dick, who made his All-Star debut within the Rising Stars matchup representing the Toronto Raptors.
“I’ve been with adidas since school,” the 21-year-old shared. “I’ve relationships right here which might be pricey to me, so having the love and help from the individuals at adidas means lots. I’m simply grateful to be right here.” When requested concerning the Celebrity mannequin, Dick mirrored on its significance, saying, “After I placed on a Celebrity, it’s sort of a reminder that I made it. Particularly with the Rising Stars recreation—it permits me to recollect why I play. It’s a logo of my arduous work paying off.”
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
Brian Nguyen/Hypebeast
The official adidas hub not solely honored the Celebrity’s deep roots in basketball and hip-hop but additionally highlighted its lasting affect on trendy vogue. The area featured previous collaborations with famend manufacturers like NEIGHBORHOOD, BAPE, Willy Chavarria, CLOT, and extra, additional reinforcing the Celebrity’s influence on each sports activities and streetwear tradition.
Brian Nguyen/Hypebeast
The weekend’s festivities reached their peak with an unforgettable celebration hosted by adidas athlete Damian Lillard. The occasion introduced collectively a few of the largest names in basketball and leisure, together with Anthony Edwards, James Harden, GloRilla, Murdabeatz, Saweetie, Candace Parker, and NBA legend Tracy McGrady. Greater than only a evening of music and celebration, the celebration paid tribute to the adidas Celebrity’s cultural legacy.
In honor of his homecoming, Bay Space native Damian Lillard was offered with a particular version A-TYPE adidas Celebrity—an elevated tackle the traditional silhouette that merges adidas’ deep heritage with trendy sophistication. The occasion completely captured the fusion of basketball tradition and excessive vogue, reinforcing adidas’ capacity to bridge the worlds of sports activities and magnificence.
Adidas
The festivities culminated within the NBA All-Star Recreation, the place the league’s high gamers placed on a present for followers worldwide. Shaq’s OGs staff took house the win, that includes adidas athletes James Harden and Damian Lillard, who hit the court docket of their respective signature footwear.
With a weekend stuffed with unique product drops, high-energy activations, and an all-star visitor checklist, adidas made its presence felt in a significant method. By celebrating each the legacy and the way forward for the Celebrity and its basketball roster, the model showcased its continued dedication to innovation, type, and tradition. From interactive experiences to unique previews of upcoming releases, adidas as soon as once more proved why it stays a dominant pressure within the recreation.
To study extra concerning the adidas Celebrity, head to adidas.ca.
