Abstract
- Departing from its Milan runway, Zegna has offered its SS26 present in Dubai. The gathering blends tailor-made particulars with laid-back silhouettes adorned with summer time checks, stripes, and a combination of dessert hues, inexperienced, pink, and crimson.
Zegna took its runway presentation away from Milan for the primary time to showcase its SS26 assortment in Dubai, together with bringing its travelling “Villa Zegna” model expertise to the vacation spot.
Kicked off by a dwell piano efficiency from British singer and producer James Blake, the runway present took on a extra relaxed tone than Zegna’s extra austere modern sensibilities offered in earlier seasons. The opening appears to be like are made with numerous light-weight, pre-wrinkled materials lined in desert-hued checks and stripes. Characterised by popped collars, open chests, barefoot with sandals in tow, and clothes tied from the neck and waist, the styling provides additional emphasis to the vacation-ready temper.
Then Zegna takes the viewers to a verdant oasis with a burst of inexperienced appears to be like, that includes a spectrum of lime, olive, and forest inexperienced. Textured linens, gentle wools, and lustrous silks are used for cleanly tailor-made blousons, two-piece units, and pleated shorts. Key design particulars embrace Safari-style utility pockets, monk and camp collars, and deep V-necks.
Lastly, the present closes with a saturated sundown palette, that includes violet-tinted pinks, heat coral, maroon, and deep Bordeaux reds. The exuberant finale demonstrates Zegna’s extra expressive and youthful facet, chatting with Gen Z’s tastes with candy-colored items, together with a pink, outsized waffle knit polo and high-cut pink gown shorts.
The rich UAE desert metropolis, recognized for its luxurious purchasing malls and futuristic mega towers, is a crucial marketplace for the model, given the nation’s rising luxurious clientele. In accordance with WWD, in 2024, Ermenegildo Zegna Group, which additionally owns Thom Browne and Tom Ford Trend, gross sales exceeded $700M USD within the Europe, Center East, and Africa area, making for 35% of the group’s revenues. Zegna has six shops within the metropolis, in addition to different Center East outposts in Abu Dhabi, Kuwait and Turkey.
See the gallery above for a more in-depth take a look at the Zegna SS26 assortment.
