The American Dream is a key theme for YOSSI CORP. Yossi Shetrit‘s New York Metropolis-based model attracts heavy inspiration from nostalgia and Americana. Within the designer’s Fall/Winter 2025 assortment – entitled “House of the Disturbed & The Courageous” – Shetrit continues to dive into the contrasts throughout the idea, particularly exploring the way it shapes our particular person identities.
A set that “focuses on the interaction of triumph and tragedy throughout the pursuit,” House of the Disturbed & The Brace is a homage to what Shetrit refers to because the “Hedonistic Technology” – a time period that seems all through the attire vary. Tapping into the interaction of hedonism and morality, the designer’s newest supply extrapolates this distinction throughout a lineup of each menswear and womenswear.
House of the Disturbed & Courageous is a holistic encapsulation of what YOSSI CORP stands for, one thing Shetrit shared extra about in his Hypebeast Neighborhood Middle Interview final yr. “The model is deeply rooted within the introspection of subcultures and the way they form the pursuit of the “American lifestyle,” aiming to dive deeper into each its triumphs and tragedies,” he defined, drawing inspiration notably from themes of insurrection and refinement and juxtaposing the 2. Edgy graphics are compiled alongside tailor-made jacketing, all offset by a white gown adorned with “Hedonistic Technology.”
Nonetheless, Shetrit clarifies, it’s not about recreating the previous; fairly, it’s about recontextualizing it. “Nostalgia performs an enormous half in my design course of. I’m continually pulling from my very own reminiscences, from the issues that formed me rising up. But it surely’s not about replicating the previous — it’s about reinterpreting these influences in a manner that feels trendy.”
Take a look at YOSSI CORP’s Fall/Winter 2025 assortment within the lookbook – shot by Shetrit himself – above.
