Are you able to inform us extra in regards to the which means behind XLIM’s identify and the model’s inventive intentions?
Dohee Kim: XLIM is a reputation created by combining X with LIM — brief for restrict — to characterize the thought of pushing past boundaries and exploring limitless potentialities. It’s not nearly style, it extends into way of life and on a regular basis experiences, all formed in a method that feels uniquely ours. On the coronary heart of XLIM is the philosophy of “making the acquainted really feel new and the unfamiliar really feel pure.” All the pieces we create is constructed on this concept, providing recent but effortlessly-immersive experiences.
Relatively than inserting a person on the entrance of the model, XLIM is self-described as a bunch of “creators.” What number of members are within the collective, and the way does the collective side inform the label’s method to design?
I don’t consider XLIM as solely “my” firm just because I based it. I really consider that each XLIM and I are right here as we speak due to the numerous people who’ve contributed alongside the best way. This perception is key to me.
XLIM contains 12 members, divided into 4 groups: design, operations, growth, and content material. Whereas we have now these outlined roles, we come from completely different generations and various backgrounds. That’s why we strongly emphasize open discussions, making certain that each creation displays a mixture of our views. This collaborative course of is one thing I deeply worth. When a challenge is accomplished, it’s by no means about one individual’s design or success. It’s at all times about what we’ve constructed collectively.
How have the model’s roots in Seoul influenced XLIM’s visible id? What else has knowledgeable the corporate’s aesthetic method?
Seoul is the fastest-changing metropolis I’ve ever skilled. Having traveled to many international locations and gained numerous experiences, I’ve realized there’s no place like Korea — the place change occurs so rapidly, and it doesn’t take lengthy to get accustomed to it. This fast tempo is a superb supply of motivation for me, and I believe it’s one of the crucial distinctly Korean cultural traits. That’s why, at XLIM, we give attention to the principle “Episodes” and use “Synopses” to repeatedly launch numerous merchandise, preserving issues recent and offering our viewers with a way of novelty.
May you inform us extra about your use of the phrases “Episodes” and “Synopses” to explain your collections?
I studied movie earlier than beginning the model, and it was there that I first encountered the phrases. They had been probably the most becoming when it got here to explaining one thing intimately. In as we speak’s world, we always want to supply new experiences as a result of folks crave novelty and wish to really feel steady change and evolution.
