Huw Gwyther, finest recognized for founding each Wonderland and Man About City magazines, is launching a brand new ‘digital first’ and bi-annual print journal known as IMAGINE, with a concentrate on trend, movie, music, artwork and design.
Working with a number of the most enjoyable photographers, stylists and tastemakers on this planet, the primary print concern is 292 pages and options an enormous line-up of names and a number of covers, whereas unique video interviews shall be obtainable on the IMAGINE web site.
Gwyther, who has a fame for spotlighting expertise forward of the curve and who initially obtained funding for Wonderland on the primary season of Dragons’ Den in 2004, informed TheIndustry.trend: “IMAGINE may have an enormous quantity of trend content material; trend pictures within the printed journal, written interviews and movies on our web site. We’ve shot males’s and ladies’s trend on each celebrities and fashions up to now.
“We are going to create additional trend content material sooner or later comparable to interviewing designers – this shall be an everyday focus. Situation one, for instance, features a dialog between actor Charlie Walker and American designer Zac Posen.
“I studied womenswear at Central Saint Martins and trend stays extraordinarily vital to me – all the time has been, all the time shall be! The true goal marketplace for IMAGINE is absolutely everybody who’s enthusiastic about trend, movie star, well-liked tradition basically, music, movie, television, and so forth.
“It’s not a couple of slim goal age demographic – I’m 48 and I’m simply as enthusiastic about trend and popular culture proper now as I used to be after I was a teen within the 90s. So, it’s extra about focusing on people who find themselves curious and enthusiastic about all elements of well-liked tradition, in addition to those that are creating it. Offering inspiration is core to what we’re constructing at IMAGINE.
“I’m extremely pleased with our launch concern – I’d undoubtedly purchase it. Plus, it’s solely £10! I’m very optimistic that it’ll join with people who find themselves curious, artistic and searching for inspiration.”
The primary print concern options advertisers together with Jimmy Choo, Omega and Cutler and Gross, and there are particular covers in partnership with ASOS. Certainly one of which options UK Ok-Pop group DearALICE, whereas there may be additionally a shoot with British actor Dylan Llewellyn as a part of the ASOS partnership.
The road-up of digital and print covers “highlight a number of the most enjoyable rising abilities in international leisure”, together with Hollywood breakout and Monster star Nicholas Alexander Chavez, Mexican actor, singer, and creator Eiza González, and British rising star and “Heartstopper scene-stealer” Yasmin Finney.
Situation One is obtainable to order globally through imaginemagazine.co and thru a fastidiously curated community of worldwide stockists, together with magCulture, Magma, Dover Avenue Market, Do You Learn Me?!, Charlotte Avenue Magazines, Shreeji Newsagents, Good Information, Somerset Home Store, The Damaged Arm, Comme des Garçons Buying and selling Museum and chosen newsstands from right now, 28 Could. Situation two will launch in September 2025.
