Spain’s devoted style retailer SVD (sivasdescalzo) is ready to welcome the Willy Chavarria x adidas Originals Spring/Summer time 2025 collaboration into its Madrid location this week with a particular in-store pop-up.
The newly unveiled assortment contains two drops, certainly one of which launches on Might 8, and options a few of the streetwear items that appeared within the designer’s style week showcase. Crafted to emphasise Chavarria’s storytelling round Mexican “Chicano” tradition, the inaugural providing delivers outsized black tracksuits with purple adidas branding and rose emblems, gaping mid-length shorts, and a retro look sweatshirt. The launch can be supplemented with the Chavarria Jabbar Low, a dressy model of the chunky 1978 basketball shoe.
Being the one place to inventory the primary drop in Spain, SVD prepares a hanging in-store takeover that performs on the duotone of the gathering. In the primary atrium, freshly painted purple partitions host a mix of marketing campaign photos and dual-branded logos whereas ceilings are lit up with purple spotlights. Including to the dramatic and barely gothic look, vintage candelabra and trailing roses are positioned between mannequins and rails holding the ready-to-wear vary.
Talking on the in-store pop-up, CEO of SVD Rubén García shares, “Willy Chavarria’s work challenges conference and speaks to a daring new period of expression. We’re excited to carry this vitality to Madrid and create an area the place the gathering could be skilled past the product.”
Get an unique have a look at the house by testing the pictures within the gallery above.
You’ll be able to go to the adidas Originals x Willy Chavarria pop-up in SVD Madrid from Might 8 – 10. To search out out extra concerning the assortment, head to the retailer’s web site now.
