The gathering contains 17 items from the White Stuff archive, together with its iconic surfer-style half-zip sweatshirts and graphic T-shirts, in response to requests from prospects on social media.
As a part of the launch, the British life-style retailer is reinstating its hotline, its in style ordering system from the Nineteen Eighties and Nineties, with particular friends together with Martin Kemp, Sinitta and Toyah Willcox manning the telephones in its name centre in Leicester.
Accessible from 4 March, Rewind ’85 shall be obtainable solely through the hotline quantity for the primary three days. Clients should purchase the gathering by calling 0800 193 1985.
The vary will then drop in shops and on-line at whitestuff.com. Costs vary from £30 for graphic T-shirts to £65 for half-zip sweatshirts.
The gathering marketing campaign, led by model director Julia Monro, attracts inspiration from White Stuff’s catalogues from the Nineties.
The in-house artistic crew drove virtually the size of the UK in a 1993 VW Camper van, documenting a ladies’s surf collective in Cornwall and a gaggle of ski tourers in Glenshee, Scotland, all sporting the Rewind ’85 assortment.
White Stuff was based in London in 1985 by eager skiers George Treves and Sean Thomas underneath the identify “Boys from the White Stuff”. Its first retailer opened in Clapham, southwest London in 1991.
The window shows of 13 shops together with Manchester, Edinburgh and Liverpool will endure a retro-themed overhaul to go with the launch.
Jo Jenkins, White Stuff CEO, mentioned: “We’ve constructed such a loyal buyer base since White Stuff began 40 years in the past, and whereas we’re proud to be the fashionable model we’re at present, we by no means wish to neglect our heritage.
“Our fortieth birthday felt like the proper time to reboot the nostalgic White Stuff designs which prospects bear in mind fondly and have been asking us to deliver again. Who is aware of, maybe they are going to be right here to remain.”
