Electrical Forest 2025 was a kaleidoscopic wonderland of sunshine and sound. Neon rays emitting from Sherwood Forest served as a mesmerizing backdrop to Vooglam’s particular pop-up activation, the place the eyewear model launched its newest music-inspired Cult Imaginative and prescient assortment. Immersive experiences curated for festivalgoers captured the spirit of the famend EDM music competition whereas showcasing Vooglam’s eclectic design ethos.
With the Michigan solar departing round eight at evening, the model’s pop-up sales space stylishly offered respite from the warmth, together with interactive actions that inspired genuine self-expression. The Cult Imaginative and prescient assortment, which arrived alongside a digital zine devoted to modern “model tribes,” explores youth tradition by means of the lens of music. The playful vary channels trendy aesthetics that riff on common genres, like hip-hop/rap, nation/indie, rock and EDM. The Rave Tradition capsule — completely devoted to the BPM-driven world of digital, home, drum and bass, techno, dubstep, trance and extra — provides vibrant, dopamine-inducing colorways to suit any temper or vibe. The rave-themed frames, replete with customizable lens choices, pack loads of persona and utility, together with standout designs “Fuzz,” “Ayomide,” “Faridah” and “Wave.”
Vooglam’s activation introduced an additional dose of unconventionality to the social gathering amidst the candy-colored mild reveals, sculptural installations and dazzling competition trend. The customized picture sales space featured an interactive display the place you can select from completely different psychedelic AR environments to seize picture and video content material. Company may join unique Vooglam content material and win tokens in alternate for merch utilizing the sales space’s QR code. Hair equipment, beaded bracelets, metallic chains and extra emboldened friends to step outdoors their consolation zones and elevate their seems. And for many who love inventive expression within the type of ink, the energetic Vooglam squad eagerly assisted friends with making use of short-term tattoos and facial glitter. A mini DJ sales space noticed attendees and media personalities creating sonic mild reveals utilizing a pretend deck whereas hanging a pose in Vooglam’s signature kinds.
Anticipated units by Nia Archives, 1tbsp, Fcukers, and extra drew partygoers clad in expressive, multi-colored ensembles and majestic costumes impressed by legendary folklore, fantasy, gaming franchises and anime. Thoughts-bending sights contained in the Dream Emporium — a trippy time capsule that includes scavenger hunts, facet quests, burlesque parlors and a disco skating rink — inspired friends to stretch their imaginations inside dynamic social environments. At evening, Vooglam’s sales space illuminated the forest flooring, the thumping bass of Sherwood Courtroom soundtracking the beginning of the competition’s after-hour rave expertise.
Cult Imaginative and prescient’s statement-making kinds harken again to the nostalgic Tumblr period and post-internet moments in popular culture, championing trend subcultures that embrace the connecting energy of music. Vooglam’s activation embodied the competition’s ethos of inclusivity and self-discovery, drawing a trendy crowd unafraid to push the bounds of their creativity.
See the model’s activation in motion within the galleries and video above. Discover the Cult Imaginative and prescient eyewear assortment by visiting the model’s web site.
