Abstract
- Travis Scott is now Oakley’s “Chief Visionary,” whereas Dover Avenue Market is launching its “DSM Label” with Kei Ninomiya designing it’s inaugural assortment. In the meantime, the Levi’s x Nike attire collaboration blends denim with sportswear.
- Pharrell’s Louis Vuitton SS26 assortment emphasizes wearable designs impressed by Indian sartorialism, and Prada’s SS26 menswear, “A Change of Tone,” indicators a shift from conventional energy dressing to a extra introspective aesthetic.
- Google has invested $100 million in Light Monster, signaling a renewed push into the good glasses market with its Android XR initiative, instantly difficult Meta’s current ventures.
Travis Scott Is Oakley’s First-Ever ‘Chief Visionary’
In a landmark transfer signaling a strategic pivot in its model narrative, Oakley has formally welcomed Travis Scott as its inaugural ‘Chief Visionary.’ This multi-year alliance duties Scott and his influential Cactus Jack artistic collective with spearheading future campaigns, reinterpreting iconic designs, and shaping upcoming eyewear and attire collections.
Oakley’s announcement follows different current artistic endeavors, together with the current Oakley x Meta HSTN good specs. The appointment is poised to inject a contemporary surge of cultural relevance into Oakley, capitalizing on the resurgent Y2K aesthetic and the enduring attraction of high-performance gear.
Louis Vuitton SS26 Is Rooted in Wearability
For SS26, Louis Vuitton showcased its assortment on a life-size Snakes and Ladders gameboard in honor of the historic sport’s roots in India — the place Pharrell has drawn his core inspiration for the home’s newest assortment. Showcased on the Centre Pompidou, the gathering emphasised industrial attraction regardless of daring presentation parts.
Key items embody refined leather-based jackets, sharp blazers, and spacious trousers, alongside audacious metallic and animal-print designs. Cultural infusions are evident with motifs from The Darjeeling Restricted, and on a regular basis gadgets are elevated with hand-embroidered particulars. New equipment embody the Speedy P9 bag and numerous footwear. The present featured an authentic soundtrack by Williams with notable collaborators.
Prada Invitations “A Change of Tone” in Menswear for SS26
Prada‘s SS26 menswear assortment, offered by joint administrators Miuccia Prada and Raf Simons at Milan Trend Week, signaled a departure from the standard energy dressing that the Italian label is thought for. The gathering, entitled “A Change in Tone,” was showcased in an unadorned venue, embracing an introspective and poetic aesthetic.
Designs subtly challenged conventional masculinity, that includes crisp shirts with high-cut shorts and tracksuits underneath formal put on. The colour palette mixed workplace apparel palettes with daring blues, reds, yellows, and comfortable pastels. Tactile supplies and playful equipment, like raffia hats, contributed to a mix of grounded and dreamlike parts, prioritizing suggestion over overt spectacle.
Why Google Purchased a $100 Million Stake in Light Monster
Google has invested greater than $100 million USD for a 4% stake in Korean eyewear model Light Monster. The numerous funding indicators Google’s renewed push into the good glasses market, particularly for its Android XR good lens initiative introduced in 2025 — a direct problem to Meta’s ventures with Ray-Ban and Oakley.
Following its earlier (now out of date) Google Glass, this transfer leverages developments in AR and AI for extra user-friendly wearables. Light Monster, recognized for its trend-driven designs, views the collaboration as a “pivotal step” towards integrating good eyewear into important way of life trend. An official launch date for the Google x Light Monster good glasses is pending.
Dover Avenue Market to Launch DSM Label at Paris Trend Week
Dover Avenue Market (DSM) is launching its private-label line, “DSM Label,” throughout Paris Males’s Trend Week, with Kei Ninomiya of Noir fame as its long-term artistic lead. Not like his ordinary avant-garde designs, Ninomiya’s DSM assortment will characteristic “on a regular basis, easy-to-wear staples” or “unnamed workforce put on,” specializing in a refined shared visible id. The debut assortment shall be showcased on the Dover Avenue Market Paris showroom from June 28 to July 1, alongside different Spring 2026 collections. Future DSM collections are anticipated from 2026 onwards, with plans to introduce extra creators underneath the DSM model.
Levi’s and Nike Mix Denim and Sport in New Attire Assortment
The newly launched Levi’s x Nike attire collaboration merges denim craftsmanship with sport-inspired design, that includes a revamped Air Max 95 in three denim colorways, a classic denim jacket, and reworked Levi’s loose-fit denims. The gathering is adorned with minimalist branding, displaying white Nike logos built-in into Levi’s signature silhouettes. Crafted from genuine selvedge denim, the marketing campaign imagery reveals Levi’s seen off-white chain-stitching. The nostalgic summer time marketing campaign options hip-hop artist Larry June, WNBA star Paige Bueckers, NFL participant Keon Coleman, and designer Daniel Buezo. The gathering launches July tenth by way of Levi’s channels and July eleventh on SNKRS.
