YEEZY.com has been taken offline follwing Ye‘s latest antisemitic tirade on Twitter and promoting of a swastika-emblazoned T-shirt on the YEEZY webstore. As of Tuesday morning, the positioning’s touchdown web page has been changed by a single display that merely reads “This retailer is unavailable.” In an announcement to the New York Instances, a spokesperson for Shopify — the e-commerce platform that hosts the YEEZY webstore — stated that the YEEZY on-line retailer “didn’t have interaction in genuine commerce practices and violated our phrases so we eliminated them from Shopify.”
On Sunday, YEEZY ran a 30-second industrial in choose markets through the Tremendous Bowl, encouraging viewers to patronize his web site whereas sitting in a dentist’s chair. “I spent, like, all the cash for the industrial on these new enamel,” he says within the industrial. “So, as soon as once more, I needed to shoot it on the iPhone.” Beforehand, the YEEZY webstore had provided quite a lot of items from T-shirts to sweatpants and sneakers, all priced at $20 USD Shortly after the advert aired, nonetheless, that number of items was pulled from the positioning and changed by a single white T-shirt with a black swastika named the “HH” (seemingly shorthand for “Heil Hitler,” a Nazi Social gathering rallying cry) tee. Fox, the Tremendous Bowl’s broadcast accomplice, has but to touch upon the content material of the commercial.
“The swastika is the image adopted by Hitler as the first emblem of the Nazis,” stated the Anti-Defamation League, a non-government orginazation based to fight antisemitisim, bigotry and discrimination, in a submit on X. “It galvanized [Adolf Hitler’s] followers within the twentieth century and continues to threaten and instill worry in these focused by antisemitism and white supremacy.”
Ye’s antisemitism has landed him in scorching water earlier than: he was suspended from X/Twitter in 2022 after a deluge of offensive messages, and reinstated a month later. When his account was reinstated, he issued an apology by way of an Instagram submit written in Hebrew — a message that was broadly assumed to have been written by AI.
On the time of writing, YEEZY has but to make an announcement on its suspension from the platform.
