Supermodel of the 80s and 90s Yasmin Le Bon, who turned 60 final October and nonetheless struts the catwalk, is the face of George at Asda’s new SS25 marketing campaign in a 12 months that the Leeds-founded grocery store additionally celebrates its sixtieth anniversary.
Le Bon, provides “a contact of glam” to George’s newest summer season assortment that goals to make vogue inexpensive to all, with costs beginning at simply £8.
Liz Evans, Chief Industrial Officer of George and Retail Shops, stated: “We’re extremely excited to have Yasmin Le Bon because the face of our summer season vogue assortment. Yasmin’s timeless enchantment resonates throughout generations, making her the right ambassador to characterize our vibrant, inclusive, and fashion-forward items this season.
“As proud members of the broader Asda household, we’re thrilled to be celebrating our sixtieth birthday – and partnering with an icon like Yasmin, who can be celebrating her sixtieth 12 months, makes this milestone much more significant.”
Within the marketing campaign, Le Bon fashions key hero items together with a free-flowing cotton maxi gown with brief sleeves and white ribbon trims (£28), a pointy tailor-made khaki shorts swimsuit (£45) and a knitted co-ord of palazzo pants (£16) and matching stripey waistcoat (£12.50).
There’s additionally a white broderie anglaise shift gown, swimwear together with a basic black one piece which is “flattering and supportive however lower not too excessive” and a kaftan with fringing and cut-out particulars which works as a seaside cover-up, or as a high or as a gown for evenings out.
Le Bon commented: “George is a hit story to be happy with. I’m enthusiastic about garments that may carry your spirits, and having enjoyable with vogue ought to be for everybody. Sporting one thing you’re keen on can deliver pleasure and a pop of color can brighten your day. It is a privilege to be part of this celebration.
“Customers need that high-end vogue really feel with out it having to value the earth. George takes tendencies and makes them work in the true world. Mixing high-end luxurious and high-street vogue is not new, however it retains getting higher. There’s something for everybody at George.”
Yesterday, it was reported that Asda is trialling its first standalone George retailer on the Crown Level Retail Park in Leeds.
Asda based George, the UK’s first ever grocery store clothes model, in 1989 in collaboration with clothier and retail entrepreneur, George Davies, who had beforehand launched Subsequent on the excessive road in 1982 and the Subsequent Listing in 1987.
