The enlargement into 5 new markets builds on Sports activities Direct’s current presence in Malaysia and Indonesia.
It’s a part of Frasers Group’s newest strategic partnership with Indonesian retail group MAP Lively, which operates greater than 40 unique manufacturers in 1,871 shops and 30 on-line websites, together with Planet Sports activities, Sports activities Station, Golf Home, Kidz Station and The Athlete’s Foot.
As a part of the settlement, Frasers Group will utilise MAP Lively’s infrastructure, native experience and distributed manufacturers to develop Sports activities Direct’s retail footprint to 350 shops within the area.
Frasers Group CEO Michael Murray stated: “We’re excited to announce additional enlargement of our profitable partnership with MAP Lively to 5 dynamic new markets the place we see potential for long-term development.
“Constructing on Sports activities Direct’s confirmed sports activities retail proposition and MAP Lively’s market experience, we look ahead to rising our footprint and providing best-in-class manufacturers to shoppers within the area.”
Frasers Group’s ongoing worldwide enlargement efforts will even see Sports activities Direct open shops within the Center East and North Africa below a ten-year strategic retail partnership with distributor GMG.
