Sports activities Direct has opened a 30,000 sq ft retailer throughout two flooring at Manchester’s Trafford Palazzo – linked to the primary Trafford Centre by a footbridge – which additionally incorporates Frasers Group’s USC and Sport inside the new location.
The brand new opening, which has created 80 new job alternatives, will increase Sports activities Direct’s presence in Manchester, having opened at flagship on the Arndale Centre in March 2023.
Customers can discover the most recent in sports activities and leisurewear from manufacturers together with Nike, Adidas, Puma, Below Armour, New Stability, Asics, Skechers and Jordan, with devoted areas for various sports activities and choices for males, girls and youngsters.
Sports activities Direct’s ‘Outside’ and ‘Working’ ideas “present an enticing and academic expertise”, permitting clients to check merchandise in a “dynamic, hands-on surroundings”.
Devoted areas characteristic specialist manufacturers reminiscent of On Working, Brooks and Saucony within the run class and The North Face and Columbia within the outdoor-focused space.
The in-store USC space is carrying life-style attire and footwear from manufacturers together with Lacoste, Barbour Worldwide, HUGO, UGG, Levi’s and Steve Madden.
Lauren Barrie, Head of Retail at Frasers Group, stated: “The opening of Sports activities Direct at Trafford Palazzo underscores our dedication to deliver clients the perfect sports activities retail expertise.
“As a part of our ongoing elevation technique, we’re opening impactful shops that showcase our international model companions and ship personalised, immersive buying experiences. Designed with our clients in thoughts, shops like Trafford Palazzo assist us lead in sports activities retail.”
Trafford Palazzo, previously Barton Sq., is described as an “experiential vacation spot” within the area, providing a various vary of shops and points of interest reminiscent of Primark, Legoland Discovery Centre, Sea Life, Archies Atomic and King Pins, alongside London’s “most Instagrammable” all-pink café, EL&N, which made its debut at Trafford Palazzo because the model’s first UK location exterior of the capital.
