Main collab alert! Streetwear retailer SNIPES has gotten a Miami makeover, because the model debuted an unique collaboration with German luxurious label MCM this previous weekend. Within the coronary heart of Miami Seaside, the colourful vary rolled out with a bang — and a shock look from DJ Khaled, the face of the gathering and SNIPES’ Chief Artistic Officer.
Miami is all about power. The dynamic metropolis is distinguished by its laid-back vibes, stunning beachside views and a multicultural environment that enriches the native scene. SNIPES and MCM wished to bottle up and share this spirit with world audiences by means of a colourful assortment that gives key closet staples. The assortment is flexible and might be worn lounging poolside or out and about, because it blends SNIPES’ easygoing streetwear roots with MCM’s luxurious craftsmanship heritage.
Although MCM occupies the luxurious lane, it’s no stranger to daring statements. DJ Khaled isn’t both — similar to he’s made main hits with some of popular culture’s most iconic names, he’s made “one other one” with this partnership. The attire contains basketball shorts, swim trunks, t-shirts, sweatshirts and sweatpants in pink, turquoise, white and black colorways. Some present a gradient that’s reflective of tranquil Miami sunsets, whereas standout choices show a brand new brand. MCM x SNIPES additionally rolled out a choice of co-designed luggage: a nylon black bag assortment, which can be obtainable completely at SNIPES, and a extra polished white leather-based assortment that can be bought at MCM.
We caught up with DJ Khaled on the collab launch occasion on the We the Greatest x SNIPES retailer in South Seaside. Between palomas, basic Miami snacks and a DJ set that obtained the occasion began, he shared his favourite assortment picks, dove into the capsule’s inspiration and extra.
Sevure your bag and take a look at the remainder of the gathering at snipes.com.
Hypebeast: How did your partnership with SNIPES start, and the way has it been performing because the model’s Chief Artistic Officer?
DJ Khaled: Man, it’s been unbelievable. It began at Carbone, consuming some unbelievable Italian meals. They wished me to do a SNIPES marketing campaign, in order that was the start. They touched my coronary heart as a result of they form of confirmed the story of my life within the marketing campaign. I used to promote mixtapes out of sneaker containers after I labored at a sneaker retailer. I obtained to satisfy the SNIPES crew and we constructed a bond that led to different conversations. Whereas we have been speaking about perhaps doing one other marketing campaign, I informed my crew, ‘Why don’t we go open a retailer collectively?’ I wished to go 50/50. We ended up opening this retailer that you just’re at now, We The Greatest x SNIPES. They believed in me and took an opportunity with me, which I actually revered as a result of that’s what it’s about in a partnership. Teamwork makes the dream work.
From there, that partnership was going so effectively that they have been like, ‘Yo, we wish you to even be a Chief Artistic Officer.’ It simply made sense. Nevertheless it’s not even simply that I’m a fan of SNIPES. I do store at SNIPES and I like all the things concerning the model. However extra importantly, the explanation why I like the partnership is due to what they do for the neighborhood. Not simply in Miami, however all communities, the place all of the shops are. They do issues for the children, the following era, however particularly in hip hop. They’re at all times at festivals. They go all out. Even at present, you come and store and catch a vibe, however you may inform that they care. They’ve obtained over 800 shops now, however we name this retailer the unicorn. It’s particular.
Hypebeast: How do you ‘Make It Miami’? You’ve lived right here for a while, so what does that imply to you?
DJ Khaled: It means all the things to me as a result of I breathe, I sleep, I rep Miami. It’s my house. Miami modified my life. It raised me. I’ve been dwelling in Miami for over 35 years. Even this avenue that we’re on proper right here, there’s a lot historical past. I was the man passing out flyers on this block. I’m simply proud. All people who comes to buy right here, in the event that they’re from the 305, they know what it’s. They know, ‘Man, this man labored exhausting.’ My followers all around the world come to the shop and so they take an image in entrance of the ‘We The Greatest x SNIPES’ signal. Earlier than we opened this retailer, I informed the crew I wished to make it a vacation spot. Even when the doorways are closed, you’re exterior taking an image in entrance of that signal. We gotta hold the signal lit, as a result of we lit [laughs]. You gotta get that flick on in your Instagram swipe.
Hypebeast: You often specific your self by means of music, however how do you additionally channel your creativity and imaginative and prescient into the world of vogue?
DJ Khaled: To me, it’s virtually the identical as a result of if you make music, it’s about being your self. And if you put on vogue, it’s about being your self. I used to be simply with the CEO of MCM and we had a fantastic dialog. She was sporting a jacket, and she or he actually informed me she took scissors and lower the sleeves off of it earlier than she obtained right here. And it seemed stunning. What I’m saying is it’s not solely the title of the model that you just put on, it’s your persona, your character, your soul and your coronary heart that may make one thing so easy be so iconic. And after at present — I is perhaps talking too quickly — however we’re having conversations about ultimately doing a DJ Khaled x MCM x We The Greatest SNIPES collab.
Snipes X Mcm
Snipes X Mcm
Snipes X Mcm
Snipes X Mcm
Snipes X Mcm
Snipes X Mcm
Snipes X Mcm
Snipes X Mcm
Snipes X Mcm
Hypebeast: This capsule blends luxurious parts with streetwear aesthetics. How did the groups strike that stability, and what’s your favourite piece from the gathering?
DJ Khaled: The MCM and SNIPES groups nailed it. They represented Miami, particularly with the colours. I like the jersey. Even past this collab, I’d be searching for that sort of blouse proper now. They know what the younger world desires. However on the similar time, it’s timeless. If you consider MCM, you consider the brown basic bag and the emblem. I grew up on that. So, to make it Miami and provides it that summer season vibe makes it actually enjoyable. I’m seeing so many individuals put on it at present, together with your self, and it seems to be nice on everybody.
I additionally love the black jacket with the pink Miami brand, after which the black bag. Since you’ve gotta safe the bag. I acquire luggage and I like making luggage. I additionally just like the fanny pack; I’ve a reference to fanny packs as a result of my mother used to place one on me when she bought garments on the flea market. That’s how I used to be raised, watching my mom and father work so exhausting. They taught me easy methods to work exhausting, the identical approach I educate my youngsters.
Hypebeast: What have been you most enthusiastic about for the launch occasion tonight?
DJ Khaled: I used to be excited to see the followers, all the tastemakers and the neighborhood right here. And, you realize, simply to see everyone comfortable. Once I see folks comfortable, it solely makes me happier. I reside a constructive way of life and this retailer has an power that I might attempt to clarify to you, however you would need to come expertise it. We made it a one among one. The collab is unbelievable. Folks sporting it’s unbelievable. However to see their smiles on their faces and folks having time, that’s what it’s about — it makes the items look higher too.
