Abstract
- 20-piece assortment launches July 4 on-line and in East Hampton
- Merges Nineteen Eighties Ford nostalgia with Siegelman’s equestrian heritage
- Contains denim, fleece, swimwear and graphic tees in Americana model
Siegelman Steady has teamed up with Ford for its first-ever automotive collaboration, unveiling a 20-piece “Horse Energy” capsule assortment set to launch on July 4. Merging equestrian heritage with American automotive muscle, the limited-edition line will probably be obtainable on-line and in-store on the model’s East Hampton pop-up at 87 Newtown Lane.
The capsule attracts on Nineteen Eighties nostalgia, combining Ford’s daring legacy branding with Siegelman’s luxurious harness racing roots. It contains denim units, graphic tees, embroidered headwear, fleece, loungewear and swimwear, all paying homage to Americana tradition and the shared legacy of each manufacturers.
“This one’s private,” mentioned founder Max Siegelman, recalling his father’s love for traditional Ford Explorers, particularly the Eddie Bauer editions. Launching on Independence Day, “Horse Energy” celebrates freedom, id and the enduring energy of American design.
