Following its current arrival in Japan in partnership with BEAMS T, London-based label Seventh has crafted one other marketing campaign set within the metropolis streets, that includes native creatives together with Orion Johnson, Makki Kowa, Saura Yuriko, Kota Ikemoto, Atsushi Okayama, Kotaro Yamamoto, Mana Harakawa and Kouta Tsukuda. The second drop from its SS25 assortment focuses on roomy, minimalist silhouettes rendered in crisp, sturdy materials for {the summertime}.
“As we proceed to develop our world group, we’re honoured to current the Individuals of Tokyo, a heartfelt chapter in our Spring Summer season journey,” Seventh stated in an Instagram submit. “This venture allowed us to lastly join with the artistic group on the bottom, capturing unimaginable people within the streets of Shibuya and past,” it continued.
Key parts like indigo denim and outsized cuts nod to the sensibilities of Japanese model, knowledgeable by heritage types like Hakama pants and collared faculty uniform shirts. Daring pleats and unconventional darts give workwear types a sartorial flare, together with a pair of denim trousers and an identical khaki twill set, worn by chef @koutatsukuda. “Tokyo has lengthy been one among our greatest inspirations – its tradition, its model, its spirit,” Seventh stated.
Seventh’s S24 Venture Two launches on the model’s webstore on Wednesday, April 30 1pm EST (7pm BST).
