Seventeen's HOSHI Is Making Streetwear With Diesel


Okay-pop megastar HOSHI is stepping into vogue design.

The SEVENTEEN boyband member has teamed up with Diesel (the place he’s additionally signed as an envoy) to create a 14-piece assortment modeled after his personal every day wardrobe. Ruled by inventive director Glenn Martens, the lineup is full of suave streetwear hits, like outsized denim hoodies, trompe-l’oeil chainlink attraction shirts, emblematic baseball caps, and an entire onslaught of jewelry-clad baggage.

Throughout the gathering, a tiger’s head attraction represents HOSHI, whose identify means “Tiger’s Gaze” in Korean, symbolizing “how his eyes resemble these of a tiger when he dances,” per the model. The animal talisman drapes over two new variations of the Allure-D bag, alongside trinkets formed just like the Oval D brand, the 1DR bag, and Diesel’s “For Profitable Residing” motto. Moreover, the gathering homes a stainless-steel attraction necklace and key fob.

HOSHI signed on as a Diesel ambassador in July 2024 with a key function for the APAC area, the place the model has just lately redesigned its Shibuya retailer, opened a 3rd store in Seoul, and positioned a stronger emphasis on selling its menswear. HOSHI is one in every of a number of Diesel’s male ambassadors, which additionally embody Damiano David, Marwan Pablo and Daliwonga.

Diesel’s Hoshi collaboration is now accessible for pre-order on-line and can land in choose Diesel shops worldwide on April 15. Check out the lineup within the gallery above.