Seraphine has unveiled a brand new look and trendy method to maternity trend, redefining how girls gown by each stage of being pregnant.
With a devoted crew of in-house designers, the model prides itself on understanding the evolving wants of a lady’s physique throughout being pregnant and creating clothes that gives each consolation and elegance all through this transformative time.
Launching right this moment, its contemporary method seeks to “redefine maternity trend”, prioritising type with out compromising the standard Seraphine is understood for.
As a part of the relaunch, the enterprise is championing kind, perform and match – frequently innovating and increasing the probabilities of maternity trend.
To realize this, Seraphine has devoted time to understanding how girls wish to gown all through being pregnant, addressing not solely their sensible wants but additionally their emotional connection to type and self-expression.
The relaunch went stay on 30 April, unveiling an up to date web site designed to mirror the model’s new look.
A spokesperson for Seraphine mentioned: “Simply since you are pregnant, you shouldn’t need to compromise in your private type. In spite of everything, being pregnant is usually a time of nice celebration, a time to have enjoyable with trend and embrace your altering physique form…as difficult as that may be.
“Our designs adapt to the altering wants of being pregnant. They’re filled with hidden particulars and performance that enable the match to evolve because the physique modifications – at all times working with a lady’s physique, moderately than in opposition to it.
“And we’re frequently watching the tradition and studying the development cycle. Taking inspiration from how our lady likes to decorate when she is not pregnant permits us to construct collections that really feel like a straightforward, pure extension – and reflection – of our lady’s current private type.”
