Maternity style model Seraphine has entered administration after failing to safe new funding, ensuing within the redundancy of most of its 95 workers.
Advisors from Interpath had been appointed as directors on 7 July 2025, with the enterprise having now ceased buying and selling.
It follows a interval of buying and selling challenges for Seraphine, exacerbated by fragile client confidence that has negatively impacted gross sales.
The corporate relaunched its model id earlier this yr, with a renewed deal with kind, operate and match. Nevertheless, with stress on cashflow persevering with to mount, the administrators of the enterprise sought to undertake an accelerated evaluation of their funding choices, together with exploring choices on the market and refinance.
With no solvent choices accessible, the administrators have taken the choice to file for the appointment of directors. It is going to be offering all accessible assist to these impacted, together with supporting them with claims made to the Redundancy Funds Service.
Will Wright, UK CEO of Interpath, mentioned: “Over the previous 23 years, Seraphine has grown to develop into a widely known and well-lovedmaternity model, recognized for its mix of consolation and magnificence.
“Sadly, the sturdy financial headwinds which have beenimpacting quite a few the UK’s excessive avenue and on-line retailers, together with rising prices and brittle client confidence, have proved too difficult to beat.”
Interpath is now exploring choices for the enterprise and its belongings, together with the Seraphine model.
Based in 2002, Seraphine is a global retailer of maternity and post-natal style. Its flagship retailer is positioned in Kensington Excessive Avenue, London, and the corporate additionally retails through its on-line platform and different well-known stockists.
