Monetary phrases of the acquisition weren’t disclosed.
As a part of the deal, V&D and To Be Dressed will achieve entry to Secret Gross sales’s €6bn (£5.2bn) value of stock from greater than 4,800 vogue and sweetness manufacturers, together with new additions Adidas and Coach.
Below Secret Gross sales’ possession, each platforms will retain their branding however will endure enhancements in expertise infrastructure and operational effectivity.
V&D was based as a series of malls in 1887. It closed all 67 bodily retail places throughout the Netherlands upon declaring chapter in 2016.
In 2018, V&D was relaunched as a web-based retailer underneath the possession of Dutch retail group Cool Investments.
Cool Investments’ portfolio additionally contains footwear model Bata and womenswear manufacturers Ms Mode and Coolcat.
Secret Gross sales CEO Chris Griffin advised Drapers the acquisition “marks the following step of Secret Gross sales’ improvement and development in its European technique”, which features a presence in seven European markets: the UK, Eire, Nordics, Germany, Spain and now the Netherlands and Belgium.
“With the Netherlands being one of the crucial key markets throughout the European Union, it’s a logical place for us to need to progress and develop our buyer base.
“We’re equally excited to welcome To Be Dressed to our rising European platform – collectively, these manufacturers will play an necessary position in shaping the following stage of our journey.”
Secret Gross sales chairman Nick Beighton advised Drapers: “Secret Gross sales is shifting like a steam practice.
“We’ve seen demand coming from [the Netherlands] and prospects wanting to have interaction with Secret Gross sales, so Chris and the group have adopted that and developed the technique accordingly.”
Jonathan Kahn, accomplice at Cool Investments and outgoing proprietor of V&D, stated: “We bought the V&D model 10 years in the past and efficiently developed it into an online-only enterprise.
“V&D is now completely positioned to develop past that basis and reclaim its former glory – as soon as once more changing into a trusted vacation spot for the Dutch individuals.”
Secret Gross sales’s European acquisition spree has additionally included snapping up H&M Group-owned digital outlet Afound and German low cost platform Gown-for-less in 2024 and Spanish retailer Dreivip in 2023.
