There’s a motive that you may envision most of what comes down S.S.Daley’s runways (flamboyant formals, artsy small tops, cartoonish knitwear, cute quick shorts) on Harry Types: the famous person singer, who wore designer Steven Stokey-Daley’s graduating assortment in his “Golden” music video, is an investor within the fledgling London label, and he has been for one yr now. Phrases of the deal have been stored below wraps ever since Stokey-Daley shared information of Types’ minority stake immediately after his Pitti Uomo debut final January. However in any case, Types’ monetary backing turned up the publicity on the fast-rising fashioner, who solely graduated from the College of Westminster 4 years in the past, to a watermelon sugar excessive.
Types, who made headlines for attending Stokey-Daley’s present final season alongside Anna Wintour, was noticeably lacking from the entrance row of the designer’s Fall/Winter 2025 present in London on Friday (not a complete shock, as he’s been laying fairly low for the reason that conclusion of his Love on Tour in July 2023), however the Grammy collector’s influence on the model’s sartorial route was nonetheless very a lot current. Impressed by the Scottish Colourists, a creative group recognized for his or her kaleidoscopic depictions of atmospheric landscapes, S.S.Daley’s newest assortment had all of the extravagant shapes, regal tailoring, grandfather patterns and vivid strikes of shade that outline Types’ famously ostentatious wardrobe.
This season, Stokey-Daley’s place to begin was painter Francis Campbell Boileau Cadell’s Iona Croft, a mid-Twenties canvas depicting a quaint residence on the west coast of its namesake Scottish island. The waterside cottage scene knowledgeable felted fisherman’s trench coats and matching luggage. To a Types fan, the trawler’s ensemble appeared clearly referential of the artist’s “Adore You” music video, an allegory on discovering love by which Types acts as a fisherman himself and befriends an enormous bass. To a vogue fan, the items’ hand-felted constructions have been noticeable developments in Stokey-Daley’s technical wheelhouse, maybe because of his bigwig funding.
Elsewhere, the Scottish Colourists’ brush strokes galvanized the road’s considerable prints, which, in all of their picturesque glory, took over virtually each outfit element, from big-shouldered trench coats and form-engulfing robes to tiny T-shirts and skin-tight skirts. Couple these with Stokey-Daley’s frilly button-downs and wider-than-wide-leg bottoms, and it wouldn’t take a lot convincing to idiot somebody into believing stylist Harry Lambert dressed Types in an earlier iteration of these vivacious statement-makers whereas outfitting the previous One Directioner’s tour matches. Lambert himself styled Stokey-Daley’s present on Friday, in any case.
The road’s audacity, arguably extra akin to the work of Jonathan Anderson (one other Types go-to) than that of Alessandro Michele (who custom-designed a lot of Types’ earlier on-stage seems to be whereas at Gucci), is simply as aware of the artist’s road model. Outdoors of his avant-garde efficiency persona, Types is thought for his pleasingly easy ensembles, which frequently comprise contrastingly fundamental items and enjoyable ending touches. That’s the place the gathering’s roomy nylon jackets, drawstring coats, and dull-toned cardigans discover widespread floor with shiny pom-pom beanies and pearly luggage.
The resemblance just isn’t uncanny by coincidence. On the time of Types’ funding, Stokey-Daley shared the next quote: “Harry and I’ve a shared imaginative and prescient for the way forward for S.S. Daley and we sit up for this new chapter collectively as we give attention to model longevity and scaling the enterprise into a contemporary British heritage home.”
Lengthy story quick, Stokey-Daley’s home is wanting loads like Harry’s Home, and we’re not mad at it.
See S.S.Daley’s Fall/Winter 2025 assortment within the gallery above, and keep tuned to Hypebeast for extra London Vogue Week protection.
