The sportswear model has signed the lease on a 20,000 sq ft area to accommodate its gross sales, advertising and marketing, merchandising, finance, HR, operations and DTC departments.
In March, Drapers revealed that the model was relocating its UK flagship retailer from London’s Carnaby Road to the previous Hole web site on Oxford Road.
Circle Sq. is situated on Manchester’s Oxford Street Hall – dubbed town’s “information quarter” – offering Puma with “new alternatives to collaborate and innovate because it continues to give attention to innovation and advancing efficiency”, it stated when asserting the HQ transfer.
The transfer additionally goals to strengthen the model’s current hyperlink with Manchester Metropolitan College (MMU), the place it sits on an advisory board for its Manchester Vogue Institute.
Lucynda Davies, UK managing director at Puma, stated: “The transfer to Circle Sq. and state-of-the-art amenities on supply kinds a key a part of our technique for offering Puma’s workers with a first-class working atmosphere with prime amenities and facilities. All while being on the centre of a group which gives main expertise, trend, AI and innovation.
“Being surrounded by such a robust line up of business was an vital issue, and to seek out someplace within the coronary heart of Manchester’s thriving tech group is precisely what we hoped for. Being primarily based at Circle Sq. may also open up a bunch of alternatives to faucet into town’s inventive expertise pool and strengthen our current hyperlinks with educational companions like Manchester Metropolitan College – of which we get the additional benefit of Bruntwood SciTech being a accomplice.
“We’ve already skilled lots of the beneficial properties {that a} thriving metropolis like Manchester affords, and in December 2024, we teamed up with Manchester Metropolis soccer membership to launch an modern AI platform for followers to flex their design expertise for the membership’s official Third package. Now, by our new UK HQ, we stay up for additional integrating ourselves within the metropolis’s modern group.”
